They call it the beast and it will be the envy of serious Subaru fans.

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This Pro R 340 STR started life as a standard Subaru STi which costs £32,995. With all the modifications the cost rose to around £40,000.

The Pro R 340 STR will be used by Dingles Subaru as a show car. It has already appeared at the East Anglian Game and Country Fair in late April and will be at the Royal Norfolk Show on June 27 and 28 and Norwich Motor Show on August 18 and 19 at Norwich Rugby Club in North Walsham Road.

Robin West, sales manager of Dingles Subaru in Delft Way, near Norwich airport, said Dingles would run the Pro R 340 STR for 12 months as a show car before selling it.

“We can take orders for the standard car and then add these features,” he explained.

All are approved by Subaru, so they won’t affect the manufacturer’s warranty, and are road legal which is a major selling point.

“You can buy a car that is modified but it is warrantied,” he explained.

The reason is that they are from Pro R, the modification business of Subaru which replaced Pro Drive. Dingles is one of only 15 Pro R dealers in the UK.

The transformation was carried out Dingles’s Pro R technician Dan Pick and took two days. He was responsible for the new suspension set-up, featuring Eibach camber kits, springs and front and rear roll bars and Superpro bushes, which has greatly improved handling, with flatter cornering and better grip and, given its ultra sporty tweaking, surprisingly good damping on poor roads.

The Pro R 340 STR, so called because the 2.5-litre turbo petrol, four-cylinder Boxer engine has been boosted to 340PS through remapping the engine control unit, also features special head-turning body graphics, GT2 ProDrive alloy wheels, stronger Samco Sport hoses for the engine cooling system, a Scorpion high-performance exhaust, Zunsport grilles, more powerful Alcon front brakes, Pipercross air filter, Pro R panel filter and Pro R oil cap and battery clamp.

The car also features Subaru’s huge rear spoiler kit which includes a strengthened boot lid.

And Dingles has even bought a cherished registration plate for its very special car – PR02 STR – which will be sold with the car.

“I had to get it noticed because it so good,” said Mr West. “We are just so proud of our car.”

He said Dingles was seeing good demand for new and used Subarus, particularly sporty models with around 20 sales of WRX STI models in March and April with many sold as second cars for drivers looking for a seriously fun driving experience including using them for track days on racing circuits.

Visit Dingles Subaru’s showroom in Delft Way, Norwich, or telephone 0844 662 6847.

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