Why does Norwich have the happiest employees in the UK?

PUBLISHED: 13:02 10 February 2016 | UPDATED: 13:02 10 February 2016

Elm Hill in Norwich, early on a damp Bank Holiday Monday. Photo: Picasa/

Elm Hill in Norwich, early on a damp Bank Holiday Monday. Photo: Picasa/

(c) copyright

A recent study by business psychologists OPP found that out of the whole of the UK, Norwich has the happiest employees. So what makes Norwich such a great place to work and why are employees happier in Norwich than anywhere else?

The Briton's Arms, Elm Hill. 
Picture: ANTONY KELLYThe Briton's Arms, Elm Hill. Picture: ANTONY KELLY


Going to work in a pretty location makes such a difference. Even on a rainy day, Norwich looks pretty.

When you need to go for a walk to clear your head or just want to wander on your lunch break, Norwich offers the cobbled, winding roads of Elm Hill where the magical film Stardust was made, featuring Robert Deniro, Michelle Pfeiffer, Claire Danes, Sienna Miller, Rupert Everett, Ricky Gervais, David Walliams as well as many others.

A walk around the market square is delightful with all the many colours, or just as pretty is the walk alongside the river past St James Mill. When the location is great, it can break up a working day in a refreshing, energising way.


Norwich is huge on collaboration. Instead of competing with one another, businesses pull together to collaborate, creating a much friendlier place to work in. You’ll see this happening with Tweet-ups, events, career fairs and more. One event where Norwich businesses are collaborating is #DigitalCity, which is being held in February, an event aimed at getting more people into digital jobs.


It’s one of the friendliest places in the UK; people go out of their way to say hello. When you’re rushing to work, and someone smiles and wishes you a lovely day, that sets you up in a positive mindset. A smile is contagious, and Norwich is a city of smiling people.


Norwich prides itself on having low crime levels, which gives you peace of mind that you can safely have a drink in the city after work or even park your bike and not worry all day because it might get stolen.


Whatever you fancy doing after work, it’s usually happening somewhere in Norwich.

You can learn a new language, learn salsa, try your hand at baking, learn how to ski, roller skate or horse ride.

Perhaps you love good food and wine, or even a beer festival. It could be shopping that takes your fancy or a bit of a history lesson at the cathedral or the Castle, whatever you like to do leisurely Norwich has it covered.

There are so many good things about working in Norwich; you can see why employees are happier here than anywhere else in the UK.

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  • Why don't Archant actually do some investigating journalism .. Instead of meaningless , rubbish articles

    Report this comment


    Wednesday, February 10, 2016

  • Happiest place to work in the UK? I'm guessing they didn't speak to any Aviva employees then.

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    Wednesday, February 10, 2016

  • Yeah, crossing Anglia Square around 10pm after football is a thorough delight. Not too sharp at 10am either come to think of it. Stupid article.

    Report this comment

    el dingo

    Wednesday, February 10, 2016

  • What planet is julie bishop on?

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    Wednesday, February 10, 2016

  • I think this non-story has been discussed before. If I remember correctly, the nationwide sample size was so small that only 6 or 7 people from Norwich would have been asked. It also does not define Norwich, do they mean people who live in Norwich, work in the City Centre or Greater Norwich? All pretty meaningless like this article which really does not belong in the real world. Yes I quite like it here but there is a world out there with lots of other places each with their own good and bad points.

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    Wednesday, February 10, 2016

  • Friendly? with a scowl if you don't get out of their way! Always speak - the hearing test I had recently must have been faulty! There again, yes to swearing at you (see above), and no I don't live in Norwich. I moved to get away from the it and the joke of a city council, and live in a FRIENDLY small town. Maybe they are sad canary supporters?

    Report this comment


    Wednesday, February 10, 2016

  • What a load of tosh.

    Report this comment


    Wednesday, February 10, 2016

  • west grantham is nicer.

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    Whiley's Mum

    Wednesday, February 10, 2016

  • easy, cause norkolk is a nice place to live, and norfolk people are chilled and easy going .

    Report this comment


    Wednesday, February 10, 2016

  • Can we see a copy of the questions please? Google quickly revelas that these types of surveys, with wording that is almost but not quite identical, are regularly used by dozens of UK towns and cities to big themselves up in their local press. Got to say, I flat out refuse to accept this nonsense about Norwich being one of the most friendly places in the country. Only someone who's never left the region would say such a thing with a straight face, unless of course they were writing a fluff piece for the local newspaper.

    Report this comment


    Wednesday, February 10, 2016

  • ".......and now we'll hand you back to the studio where Katie Hopkins is interviewing the CEO of Stepford Wives. com."

    Report this comment

    One Horse Town

    Wednesday, February 10, 2016

The views expressed in the above comments do not necessarily reflect the views of this site

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