Your guide to the Sundown Festival this weekend

PUBLISHED: 16:35 31 August 2012 | UPDATED: 17:32 31 August 2012

Norfolk Spectacular 2011 at the Norfolk Showground in Costessey.

Norfolk Spectacular 2011 at the Norfolk Showground in Costessey.

Angela Sharpe

Norfolk Showground is more used to countryside activities — but this weekend it will again be the site for some altogether more urban sights and sounds.

Survival guide:

■ Stylish, bright and practical — Like any Saturday night out, you want to be looking your best when strutting around the festival site. But you do not want to be standing in flip flops, shorts and T-shirt when the skies open and the ground becomes mud soup. The answer: mix your favourite clothes with something practical.

■ Protect your tent — With unpredictable weather, thousands of people, and the chance to have the odd beer or two, it is likely a tent mishap is not far around the corner. So bring gaffa tape to mend those broken poles and keep a handful of spare pegs close at hand.

■ Take a phone? — Phones are a gamble at any big event. They are great for finding friends when lost, but they also make you paranoid of festival thieves. Best advice is to leave it at home and stick close to your pals.

■ See a new a band — The biggest names in urban music are taking to the Main Stage, but don’t be afraid to stray from the masses. Up-and-coming acts are performing on both stages over the weekend.

■ Can you take the kids? — Festival organisers want it to be as child-friendly festival as possible. That said, there is no entry for under-5s and under-14s must be accompanied.

Sundown Festival starts this weekend, with chart topper Olly Murs, drum ‘n bass duo Chase and Status, rappers Labrinth and Wiley and popular female stars Katy B and Pixie Lott and many more.

More than 30,000 people from across the region, including thousands of youngsters from Norwich, are expected to descend on the site near Costessey.

Many will be making a weekend of it and either camping on the site or checking into nearby hotels and bed and breakfasts, offering a late summer boost to the local economy.

Sundown Festival spokesman Dion Clements said: “We’re very excited about the way the line-up has shaped up. There are very few events which could provide such an opportunity to see so many of the hottest UK R&B, hip hop, rap and grime artists performing in one place.”

As well as the acts listed, this year will also see the winners of Live & Unsigned 2012 – one of the largest music competitions in the country – will also be performing at the festival.

And one of the biggest model agencies in the world, Next Models – who represent supermodels Arizona Muse and Karlie Kloss, is set to deploy an army of talent scouts to the event later this summer to look for new faces.

Getting there:

Who, when, where:

■ Friday:

Opening party with Jaguar Skills

■ Saturday Main Stage:

Olly Murs

Katy B

Pixie Lott


Diana Vickers

Josh Osho



■ Saturday Stage 2:

Feed Me





■ Sunday Main Stage:

Chase and Status

Sub Focus


■ Sunday Stage 2:

David Rodigan


Shortee Blitz


MJ Cole

Charlie Hedges

■ People attending the festival will be able to use the First X1 bus service to get directly to the showground.

■ The X1 will be running every 10 minutes, with the last bus leaving the showground at 11.55pm on Saturday and Sunday.


■ Weekend camping tickets are now sold out but day tickets can be bought on the gate for £35 and weekend tickets for £60.

■ To book tickets, which can be collected on the gate, go to or call 0871 224 1112 or 1113.

■ Tickets cost £29.50 for a day ticket, £55 for a weekend ticket or £90 for a weekend ticket with camping.

■ Gates open at midday and performances will be between 1pm and 10.30pm on both days, with the showground opening at 1pm today and campers having to leave by 1pm on Monday.

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