Thousands expected at Norfolk Showground for this weekend’s Sundown Festival

PUBLISHED: 06:30 31 August 2012 | UPDATED: 14:22 31 August 2012

Norfolk Spectacular 2011 at the Norfolk Showground in Costessey.

Norfolk Spectacular 2011 at the Norfolk Showground in Costessey.

Angela Sharpe

Norwich’s biggest music festival is ready to get under way this weekend and there are still some tickets available.

Police warn of festival phone thefts

People heading to Sundown Festival are being warned to keep a close eye on their valuables by police.

Last year, 27 phones were reported stolen at the two-day event with several simply taken from the back pockets of victims.

With over 10,000 people expected to pitch-up at the Norfolk Showground over the course of this weekend, chief inspector Tracey Little said: “Criminal groups are known to target the UK festival scene to prey on people who have let their guard down and one of the main problems is the theft of mobile phones.

“Festivals are ideal hunting grounds for thieves as people are less likely to notice someone tampering with their bag or taking something from a pocket in a crowded area.

“We’re asking people to be vigilant and to keep phones on inside pockets if at all possible or inside a closed bag.”

Campers will be arriving at the Norfolk Showground this afternoon for the Sundown Festival, formerly Norfolk Spectacular, which has Olly Murs and Chase & Status as the headline acts.

Organisers say they have already sold many more tickets than last year but there are some still available – with some available on the gate.

Sundown Festival spokesman Dion Clements said: “There are still a few tickets remaining but we have sold a lot more than last year.

“The weather forecast is looking really good for both days, whereas last year we had a lot of rain on one day and then it was an absolute scorcher the other. So if anyone hasn’t made plans for the weekend yet, I think we’ve got a fantastic line-up on offer and I don’t think the value for money of what’s on offer will be bettered anywhere.”

Former X Factor star Murs will headline the main stage tomorrow, following performances from the likes of Katy B, Pixie Lott, Wiley, Diana Vickers and Stooshe. Chart-topping DJs Chases & Status are top of the bill on the main stage on Sunday, following the likes of rapper Labrinth, Radio One rock DJ Zane Lowe, Miss Dynamite and up-and-coming stars Delilah and Dot Rotten.

There are various other stages, including the UKF and Kiss Presents stages, while there are after-parties for campers between 11am and 1pm each night, featuring star DJ Jaguar Skills tonight.

Weekend camping tickets are now sold out but day tickets can be bought on the gate for £35 and weekend tickets for £60.

To book tickets, which can be collected on the gate, go to or call 0871 224 1112 or 1113.

Tickets cost £29.50 for a day ticket, £55 for a weekend ticket or £90 for a weekend ticket with camping. Gates open at midday and performances will be between 1pm and 10.30pm on both days, with the showground opening at 1pm today and campers having to leave by 1pm on Monday.

People attending the festival will be able to use the First X1 bus service to get directly to the showground. The X1 will be running every 10 minutes, with the last bus leaving the showground at 11.55pm on Saturday and Sunday.

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