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Norfolk Food and Drink Festival changes direction as the food event enters second decade

10:48 08 May 2015

Launch of Norfolk Food and Drink in Norwich this evening at Open.

Launch of Norfolk Food and Drink in Norwich this evening at Open.

© Keiron Tovell Photography 2015 www.keirontovell.com

The county’s lavish larder will be celebrated all year round after the official launch of Norfolk Food and Drink.

Launch of Norfolk Food and Drink in Norwich this evening at Open.Launch of Norfolk Food and Drink in Norwich this evening at Open.

Last night, more than 200 invited guests toasted the launch at Open on Bank Plain in Norwich alongside festival patrons Richard Hughes, Vanessa Scott, Chris Coubrough and Nick Mills, and were offered a taster of what the county has to offer with a tempting array of canapés packed with local produce.

After a delicious decade, the Norfolk Food and Drink Festival has had a makeover and will now support local producers and the food and drink industry all year round, in addition to running its own festival in Norwich.

Since its inception in 2004, it has grown from a three-day event to the largest festival of its kind in the UK – its success was recognised at the EDP Visit Norfolk Tourism Awards where it was shortlisted as a finalist in the Business Impact category and won Event of the Year.

As the event enters its second decade, the decision has been made to become an organisation – the not-for-profit Norfolk Food and Drink –which will support regional food and drink all year round and run a membership scheme.

10 highlights of this year’s food calendar

1) The Battle of the Bangers, part of the Norwich Food and Drink Festival, Sunday September 13. A sizzling fight to be crowned top (hot) dog.

2) Lloyd Addison’s Moveable Feast, held at restaurants across Norwich on September 22. Three different courses at three different restaurants for one great cause – Parkinson’s UK (www.moveablefeastnorwich.org).

3) The North Norfolk Food Festival, September 5 and 6, The Walled Gardens, Holkham Hall. A huge celebration of north Norfolk’s pantry.

4) The Forgotten Food Festival, Slow Food and The Fire Pit Camp (at Wendling)

on June 6 (www.thefirepitcamp.co.uk). Celebrating historical dishes that should be preserved for future generations.

5) The Producers’ Pop-up Picnic at Hoveton Hall, July 11 and 12. Buy beautiful Norfolk produce and enjoy a picnic in the stunning grounds while listening to live music, then stock up for the pantry before you leave (www.hovetonhall.co.uk).

6) Feast with The Feed, The Great Hospital, September 8, a five-course feast with entertainment with proceeds going to charity.

7) Pop-up restaurant for charity at the Norfolk and Norwich University Hospital by the Lavender House and the Assembly House, October 1. Top-class food in the NNUH’s canteen.

8) Acle Tasty Food and Drink Festival, October 3, a celebration of local food, local chefs and local produce.

9) Institute of Food Research Schools Open Day and Tallest Jelly Competition, September 25. Get your wobble-on at the IFR.

10) EDP Norfolk Food and Drink Awards 2015 in association with the East of England Co-op, September 14, celebrating the best of Norfolk’s food and drink industry (www.norfolkfada.co.uk).

Norfolk Food and Drink chairman Sarah de Chair said: “Following our award-winning 10th anniversary year we felt it was time to revisit what NFAD is all about, so we are delighted to be able to formally unveil our new logo which marks a new era for us as a year-round organisation supporting the food and drink industry here in Norfolk, no matter what the season.”

She added that the new membership scheme was open to companies and individuals and thanked Norwich Food and Drink Festival sponsors Cozens-Hardy solicitors, headline sponsor Adnams and sponsor Contract Personnel in addition to Softley Events, The Little Black Book of Weddings and Events, Norfolk Cordial, Brasteds, Portwood Asparagus and Booja Booja Chocolates.

In a speech, Adnams chief executive Andy Wood said the Southwold-based company was delighted to sponsor Norfolk Food and Drink.

Brasteds provided the canapés for the launch, which included seared Orchard Farm lamb fillet crostini with a redcurrant and mint jelly, North Sea prawns with Thai coconut, honey, thyme and Colman’s Mustard sausages, bisque of John Davies’ lobster with lemon aioli and a parmesan stick, smoked Narborough trout mousse in a cucumber cup and fresh berry and vanilla cheesecakes.

Launch of Norfolk Food and Drink in Norwich this evening - (from left) Richard Hughes, Chris Coubrough, Vanessa Scott, Sarah de Chair, Andy Wood and Nick Mills.Launch of Norfolk Food and Drink in Norwich this evening - (from left) Richard Hughes, Chris Coubrough, Vanessa Scott, Sarah de Chair, Andy Wood and Nick Mills.

An exciting programme of events across Norfolk is being planned for 2015 – with September remaining a flagship month – including a celebration of all things porcine at Porkstock, the Alice in Wonderland Family Garden Party at St John the Baptist Cathedral in Norwich, Lloyd Addison’s Moveable Feast, Great Yarmouth Food and Drink Festival, Wroxham Barns’ Scone Competition, Waveney Valley Food and Drink Festival, Walk with a Fork, and a Christmas Market at the Great Hospital in Norwich.

Media partner Archant will be supporting and promoting the year’s events.

Visit www.norfolkfoodanddrink.com for more details

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