Opinion: Parents of snowflake children should do what they are being urged to do - get a grip, says Rachel Moore.

Hurting people's feelings is increasingly becoming a thing.

Taking offence is the new British pastime.

Parents in East Sussex are in a huffy spin about a campaign by the county council telling parents to 'get a grip' and 'don't be a mug' about keeping their children off school for minor sniffles and weariness.

The council is trying to 'bully' them to send their children to school with colds, they say, with an 'aggressive, condescending, insulting' campaign to cut unauthorised absences in schools.

The campaign is 'disgusting and offensive' to families struggling with serious issues.

But their on-line petition to make the council apologise isn't going well.

If so-called busy parents have the time to campaign against a council reminding parents it's the law to attend school and keeping snowflake children at home for minor colds or tiredness is not acceptable, they do need to get a grip.