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Why we need to stop laughing at ‘cauliflower steaks’

PUBLISHED: 17:20 15 January 2018

Cauliflower: If we're too bone idle to buy one and slice it up ourselves, then it's no wonder that a supermarket will do it for us - and charge a premium. Picture: Thinkstock

Cauliflower: If we're too bone idle to buy one and slice it up ourselves, then it's no wonder that a supermarket will do it for us - and charge a premium. Picture: Thinkstock

Archant

So you’re still laughing at M&S’ much-reviled ‘cauliflower steaks’? Well, the joke’s on us, says Sharon Griffiths.

Marks and Spencer have been much mocked for selling chunky slices of cauliflower in lots of plastic wrapping and called “Cauliflower Steak” and have withdrawn them from sale. They cost around twice as much and use twice as much wrapping as your straightforward unsliced cauliflower.

On the other hand, M&S and other supermarkets have long charged us an extortionate amount for grated carrots, chopped beans or potatoes in a plastic tub with a blob of butter. Most veg preparation is the work of moments yet we pay twice as much for broccoli florets or trimmed leeks, not to mention for the plastic bag they’re in.

If we’re daft enough to fall for that money-making trick of prepared veg, who can blame stores for thinking we’d snap up “cauliflower steaks”?

We might have the last laugh now but for the last 20 years or more, supermarkets have been laughing all the way to the bank – at our expense.

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