October 2 2014 Latest news:
Shaun Lowthorpe, Business editor
Friday, May 30, 2014
Norwich Future50 firm Lambda Films has recorded a year of strong growth on the back of a string of new client wins and a trip to the other side of the world.
A team from the firm, which specialises in the creation of content for online and social platforms, has recently returned from a trip to the Caribbean Island of St Vincent as part of a project to scale and film La Soufrière, an active volcano nestled within an island community.
Commissioned by the University of East Anglia and the University of Oxford, the aim was to produce informational video content about the volcano and the lives of those living within its shadow.
During the shoot, the team filmed a number of the island’s inhabitants including government officials, care workers, school teachers and survivors of La Soufrière’s last eruption in 1979.
To capture the volcano in all its majesty the team endured a two-hour hike to its summit, setting off at 2am followed by a dangerous rope climb down in to the 1.6km wide crater, laden with kit.
Inside, the crew, who were working with experienced volcanologists, Jonathan Stone and Dr Richard Robertson, were able to film substantial pyroclastic deposits, and sulphurous gases venting from a massive lava dome, which serves as a stark reminder of the volcano’s eruptive potential.
Ryan Stone, creative director said the video content is destined to play two roles.
“It will first have a limited premiere at the London Volcano event in June, a collaboration between UEA, Oxford University, the Seismic Research Centre at the University of the West Indies and The Natural History Museum London,” he said. “This event, which is part of national Universities week, will include a three metre replica of La Soufrière and demonstrate to audiences the effects of a volcanic eruption.
“The accompanying video content will help educate audiences and bring to life the pressures and dangers of living with volcanic risk on St Vincent.”
Following the London Volcano event, the video content will have a much greater purpose as part of the UEA-led STREVA project, an initiative to strengthen resilience in volcanic areas, specifically in Latin America and the Caribbean. The videos will be used as educational tools, broadcast around the communities of St Vincent to help inform the inhabitants about the risks of the volcano
He added: “With 1979 almost a distant memory for some, new generations have grown up in the shadow of the volcano with no experience of such events. These videos will help distill, archive and share the experiences of the older generation with the community as it is today.”
Meanwhile the firm which employs six staff has won work with a host of new clients including Norfolk-based Snellings, Norfolk County Council, Aspers Casino, and the University of Lancaster and in addition to the Caribbean has also carried out assignments in Ireland, and Amsterdam.
Mr Stone added: “This year has been incredibly good. We have worked with so many different clients from small start-ups to major businesses and we have won a couple of quite big tenders.”
The words ‘I’m out’ too often spell the end for an invention before it has even left the drawing board.