Ben Woods, Business writer
Tuesday, February 4, 2014
Thetford-based Go Ape is targeting lofty new heights with plans to bolster its turnover by 20pc and create 100 new jobs.
The high ropes adventure park – founded in Norfolk – is ploughing fresh investment into building a new urban adventure hub at Battersea Park, London, and a Zip Trek course overlooking the Cumbrian Valley.
It comes as the company eyes expansion in other areas of the business, with eight new courses planned for its Tree Top Junior adventure this year.
Jerome Mayhew, managing director of Go Ape, said: “2014 will be the biggest and best year since Go Ape’s creation. As part of our growth plans, we are inventing more ways to have adventurous fun in the outdoors, both in Britain and overseas.
“As well as opening a further eight Tree Top Junior courses around the country and creating 100 new jobs, we’re thrilled to be introducing a brand new Zip Trek concept in Grizedale and, subject to planning, an urban twist to Go Ape at Battersea Park.”
Last year, Go Ape added four new adventures to its national portfolio and welcomed more than 600,000 visitors.
The first tree top adventure course was opened at High Lodge Forest Centre, Brandon, Thetford Forest in 2002.
A Norwich-based business which started as a “man with a van” operation is eyeing further expansion after seeing its predicted turnover increase from £6,000 to £340,000 within five years.