Tourism firms urged to unite for success

08:00 20 March 2013

The new Visit Norfolk conference at the John Innes Conference Centre.

The new Visit Norfolk conference at the John Innes Conference Centre. PHOTO BY SIMON FINLAY

Archant Norfolk

Tourism businesses across Norfolk are being urged to pull together and help celebrate the best the industry can offer.

More than 200 representatives from tourism business across Norfolk attended the event at the John Innes Centre in Norwich to learn about this year’s EDP/Larking Gowen tourism business survey findings.

Now in its seventh year, the survey also covered Suffolk for the first time to give a detailed profile of the issues facing the sector.

The industry is Norfolk’s largest employer and generates about £2.6bn for the local economy, but faced challenges last year with the wet weather and also the Olympics, which kept visitors away from the county.

But there were signs it had outperformed other parts of the country in the last quarter of the year in terms of the length of stays.The session also heard from Pete Waters, brand manager of Visit Norfolk, about how the newly-formed organisation can help the county’s tourism businesses. He said Visit Norfolk, which succeeded Norfolk Tourism as the umbrella body for the county’s tourism sector, would work with local tourism groups (DMOs) and support them through a dedicated website and campaigning, but it would need the support and buy-in of businesses, too.

United under a catch-all Big Sky motif, the aim would then be for individual areas such as Great Yarmouth and Norfolk to create their own profiles and dedicated campaign messages. Potential contributors to the website include Stephen Fry, writing about Swaffham, and north Norfolk chef Galton Blackiston.

“We have got 200 people here – the crème de la crème of our tourism businesses,” Mr Waters said.

“We have a wonderful opportunity to work together. It all comes down to your hard work and we are there to work with you for the benefit of your business. We are an umbrella body, but an umbrella is hopeless if it has got holes in it. If we all work collaboratively and collectively, it will be to the benefit of everybody in Norfolk. We are not out to steal anybody’s lunch.”

See EDP business for an analysis of this year’s Tourism Business Survey.



Show Job Lists


J&S Jewellery was launched three years ago by sisters Jenny and Sophie Laslett and is now turning over £1M a year. Photo : Steve Adams

When launching a jewellery business in late 2012, sisters Jenny and Sophie Laslett used some borrowed money and a spare room. After ordering a small batch from a manufacturer in the Far East, their only customers the first Christmas were friends and family.

Justice Secretary Liz Truss arrives in Downing Street, London, for the first Cabinet meeting of the new government. PRESS ASSOCIATION Photo. Picture date: Tuesday July 19, 2016. See PA story POLITICS Cabinet. Picture: Dominic Lipinski/PA Wire

It is always challenging to take on a job in an industry in which you have no experience, looking to learn on the job while leading.

Green 100


Enjoy the Green 100
digital edition


Mustard TV

Meet the Team

Mark Shields

Business Editor


Chris Hill

Agricultural and Farming Editor


Shaun Lowthorpe

Business Publishing Editor


Sabah Meddings

Business Writer


Duncan Abel

Business Development Manager

Business Most Read


Norfolk Future 50 EDP Business Awards Green 100

Business Most Commented

Newsletter Sign Up