Search

Plans to develop Great Yarmouth tourist attraction

PUBLISHED: 14:29 25 June 2014 | UPDATED: 14:29 25 June 2014

Ben Rowe has been appointed general manager at Yesterday's World in Great Yarmouth

Ben Rowe has been appointed general manager at Yesterday's World in Great Yarmouth

Archant

Yesterday’s World, the historic tourist attraction on Great Yarmouth’s Golden Mile, has a new general manager.

Ben Rowe, 34, comes from Pleasurewood Hills with a proven track record and a focus on “putting the attraction on the map”.

One of his first jobs will be to introduce a First World War display to commemorate its centenary.

And he has a raft of ideas about how to develop the museum, make better use of its collections and space, and introduce new “live” elements.

The museum was put up for sale in June last year, but has since been taken off the market and had its future refocused.

Having started his career with Bourne Leisure and Haven Holidays, Mr Rowe moved to Pleasurewood Hills as marketing and social media manager, where he masterminded 30th anniversary celebrations and launched the Hobs Pit scare attraction.

And he now has grand plans for Yesterday’s World, which attracts on average 35,000 visitors every year.

Mr Rowe said: “Yesterday’s World has a certain charm that lured me into taking up my new position as general manager.

“There is lots of opportunity to put the attraction firmly on the map of places to visit, to drive up visitor numbers and to increase private hire from the both the corporate market and for private parties.”

Among its displays the museum features a life-size Victorian street, a silent movie theatre and an Anderson shelter, which provides a life-like Second World War experience.

Mr Rowe, who lives with his wife in Hopton, has plans to hold events throughout the year with live actors in costume that will feature as an added attraction.

Search hundreds of local jobs at Jobs24

1 comment

  • Having been there I must say that it is a very good attraction. Far better than having amusement arcades and stinking burger bars shoved 'in your face'. Dont destroy a good attraction by appealing to the "touchy feely" brigade and the lowest denominator.

    Report this comment

    "V"

    Wednesday, June 25, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

comments powered by Disqus
Management Jobs

Show Job Lists

Newsletter Sign Up

Sign up to receive our regular email newsletter

Insight

Dr Belinda Clarke wants to be a “catalyst” to turn science and technology innovations into useful tools for the food and farming industries. She told CHRIS HILL how this drove her leadership of Agri-Tech East, winner of an EDP Business Award.

Simon Innes had more than 15 years of retail management experience when he joined CVS Group in 2004 and has since steered the company
to national success and an EDP Business Award. He told BETHANY WHYMARK about the company’s growing dominance in the animal care sector.

Green 100

cover

Enjoy the Green 100
digital edition

Read
0

Meet the Team

Mark Shields

Business Editor

|

Chris Hill

Agricultural and Farming Editor

|

Business Most Read

Awards

Norfolk Future 50 EDP Business Awards Green 100

Business Most Commented