Search

Free with the EDP and Evening News on Friday - 56-page Wembley Souvenir Picture Special Pink Un

“Norwich really is the place to be this summer, there is so much to see and do,” - business and tourism chiefs deliver their verdicts on the city as a booming tourist destination

07:32 24 June 2014

Go go Gorillas being taken off the streets of Norwich at the end of the extremely popular trial. Photo: Steve Adams

Go go Gorillas being taken off the streets of Norwich at the end of the extremely popular trial. Photo: Steve Adams

Norwich is enjoying a tourism boom with hotel bookings on the up and visitor numbers at attractions soaring, experts have said.

shares

A busy summer of events, including outdoor film screenings, street performances and concerts, as well as a string of exhibitions, have been credited with making the city an attractive destination for tourists.

At the same time, a series of schemes is being rolled out to further improve the experience for
shoppers and visitors to the centre.

Today we report how a new hi-tech scheme is being introduced which will allow people to sign up for a system that will send coupons and discount information to their mobile phones, as they walk past the relevant shop.

Meanwhile, a new art trail is also being unveiled in the city, and a popular city fair is being extended.

Analysts say the performance by Norwich’s tourism industry has built on its success of last year, when it was boosted by events such as the Alan Partridge film premiere and the GoGo Gorillas trail.

Nick Bond, head of tourism at Visit Norwich, said: “Norwich is looking forward to a busy summer tourism season. Hotels in and around the city are reporting better business conditions and performance than for several years.”

Increased visitor numbers to Norwich have also had a positive effect day trip destinations, just outside the city.

Good weather and more than £1m investment in an outdoor play facility has seen visitor numbers at Pensthorpe Nature Park rise by 70pc this year.

There has already been a boost in bookings at Potters resort near Great Yarmouth.

Norwich BID is building on the success of last year’s Head Out, Not Home campaign, by bringing a programme of free summer events back to the city. Covent Garden performers, music, bands and street theatre are joined by free outdoor screenings of retro films and a ‘Norwich Has Got Talent’ stage to showcase local acts on Thursday evenings.

There are also high-profile exhibitions, such as the Wonder of Birds at Norwich Castle Museum, and Sense and Sensuality at the Sainsbury Centre for Visual Arts.

A spokesman for Norwich BID said: “Norwich really is the place to be this summer, there is so much to see and do.”

A range of other free events are taking place throughout the summer, including concerts in Chapelfield Gardens, Mousehold Heath and Eaton Park.

Do you have a story about the city’s tourism industry? Email newsdesk@archant.co.uk

shares

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Eastern Daily Press visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Eastern Daily Press staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Eastern Daily Press account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Most Read

Campaigns

Most Commented

Partly Cloudy

Partly Cloudy

max temp: 16°C

min temp: 10°C

Listen to the latest weather forecast

Digital Edition

cover

Enjoy the EDP
digital edition

Subscribe

Broads Outdoor Festival

cover

Enjoy the Broads
Outdoor Festival
digital edition

Read

Eating Out in the Broads

cover

Enjoy the Eating Out
in the Broads
digital edition

Read

Great Days Out

cover

Enjoy the Great Days
Out digital edition

Read