New attractions at Great Yarmouth’s Pleasure Beach

06:30 18 March 2013

Albert Jones from Yarmouth

Albert Jones from Yarmouth's Pleasure Beach with some of the new attractions that will be in place for the new season. Albert by the newly installed roller coaster.

© Archant 2013

Pleasure Beach boss Albert Jones has taken the wraps off a new £300,000 ride ahead of the park’s new season which begins next weekend.

While the Family Star spinning coaster has all manner of ups and downs and twists and turns, he is optimistic about Great Yarmouth’s tourism operators having a far smoother ride this summer.

“People are looking for value for money and that is what we are trying to give them, keeping our prices as low as possible. The economic situation is not good but people have still got to go out,” he said.

Mr Jones, whose grandfather began the family dynasty at the seafront attraction in the 1950s, has invested more money this winter than in recent years.

As well as introducing the new rollercoaster, he has carried out a major refurbishment of the famous snails ride.

“Three scenes have been completely redone, including one with pirates, the figures for which have been shipped in from the Philippines,” he said.

Other refurbishment work includes a facelift for the Haunted Hotel; the park’s 4-D cinema will be screening a new 10-minute film - Little Ants - for the season.

Mr Jones, who took over from his later father Jimmy as managing-director 15 years ago, has taken on 70 staff for the school Easter holidays and that number will rise to more than 100 in peak season.

His vision is to create all-year-round employment at the park once his £25m large casino complex - The Edge - is built next door.

Final agreements have just been signed with the borough council and the aim is to start construction work in the autumn.

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  • "......has taken on 70 staff for the school Easter holidays and that number will rise to more than 100 in peak season....." Thats nothing to shout about. At the end of the season, they will all be thrown back on the dole. I assume the EDP will be shouting about that as well ?.

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    Monday, March 18, 2013

  • I visited the Pleasure Beach last year and the place looks so tired, it must be only a matter of time before it finishes completely, but wow! I forgot the snails have been revamped, big deal.

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    John L Norton

    Monday, March 18, 2013

  • the price of the wristbands is expensive for the rides that are suitable for younger children. i would rather use the extra money to travel to southend as i can get my toddler a band for £12 (early bird and can use anytime this year) and go on rides with him whilst the pleasure beach charges £23 off peak and £25 peak for parent and toddler.the rides at the pleasure beach are not exactly "thrilling" and are out dated

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    local lass

    Monday, March 18, 2013

  • I enjoy a half day at Yarmouth , but it is run down . The dog mess situation is bad .

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    Monday, March 18, 2013

  • Perhaps Mr Jones should pop down to Southend and take a look at their pleasure beach. it has a lot of the stuff that Yarmouth does (and more), but their's isn't enclosed by high brick walls and wooden fencing, it is open, it has railed fencing with palm tree designs across the top of them and other designs along the railings, a pleasure to be able to look at and through the fence at what's inside, it has plants along the fence inside, it is welcoming, whereas I don't find Yarmouth Pleasure Beach welcoming, it's too closed in, dreary and off putting. Compare the two, Southend wins hands down. As for othe comments, Yarmouth in itself is run down and unloved, the council doesn't love and from the amount of spat out chewing gum, dog fouling, rubbish tipping and overflowing bins, a lot of the residents don't love it either, until these residents realise they are contributing to the sorry state of Yarmouth, after all, who would want to invest here in the state it's in, it will never be high in the rankings of being a place to take your holidays either, who would want to wade through chewing gum and dog fouled streets and dog fouled beaches, there's still dogs on the beach during the holiday season when everyone's gone home, againg down to residents who don't care.

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    Monday, March 18, 2013

  • I agree about the tired I went with a school leavers "treat" trip which used the PB as a treat rather than Pleasurewood Hills because the site was more manageable. But value for money wise it looks a poor comparison Dirty, lots of concrete and the location did not do it any favours. Maybe it was OK in the 50s and 60s when the caravans were all down at South Denes and expectations were lower, but in comparison with other resorts GY is not holding its own at all. As for staff-seasonal staff on minimum wage are subsidised by out of season state benefits and are one of the causes of the poor economic state of the town The tourist industry relies on keeping a reservoir of poor males in the town which is bad for everyone.

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    Daisy Roots

    Monday, March 18, 2013

  • "Mr Jones, whose grandfather began the family dynasty at the seafront attraction in the 1950s, .........." Perhaps the EDP would like to review this statement.?

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    Tuesday, March 19, 2013

  • Think Yarmouth needs a bit more done to it than a new fair ground ride! The town is just the pits now, empty shops filthy streets and not an english speaking person anywhere.

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    Monday, March 18, 2013

  • I have to agree with the other comments.The whole pleasure beach looks very tired indeed. some very large investment is needed to bring it up to the standards of other UK themeparks.

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    Monday, March 18, 2013

The views expressed in the above comments do not necessarily reflect the views of this site


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