Curtain rises on Great Yarmouth’s new tourism brochure

PUBLISHED: 09:29 12 December 2012

Ken Simms , Mayor - Colleen Walker and Michael Jeal at the launch of the 2013 Greater Yarmouth holiday brochure at St Georges Theatre.

Picture: James Bass

Ken Simms , Mayor - Colleen Walker and Michael Jeal at the launch of the 2013 Greater Yarmouth holiday brochure at St Georges Theatre. Picture: James Bass

Archant Norfolk Photographic © 2012

More than 200 tourism professionals packed Great Yarmouth’s revamped St George’s Theatre on Tuesday for the launch of the resort’s 2013 brochure.

Mayor Colleen Walker took to the stage of the grade one listed venue, reopened in November after a multi-million pound restoration, to unveil the eagerly awaited art deco style cover.

On the same day, Yarmouth Hippodrome Circus owner Peter Jay held a photo call to promote his Christmas circus, one of the resort’s entertainment highlights of the year.

Following the unveiling of the brochure, its design reflecting growing nostalgia for childhood holidays, guests at the theatre were treated to the premiere of Yarmouth’s 2013 television advert filmed at a range of locations over the summer.

Michael Jeal, cabinet member for tourism, highlighted the enduring economic impact of tourism to the resort which receives more than five million visitors a year, bringing £531m to the local economy.

More than 10,000 people are employed in tourism - nearly 30pc of the town’s workforce.

Mr Jeal said: “This year will be remembered for the success of the Diamond Jubilee celebrations and the Olympic and Paralympic games. The weather had an impact on the start of the season in Yarmouth but the summer and early autumn saw the resort celebrating in style with a host of events from the Olympic torch relay and Tour of Britain cycle race to the Maritime Festival.”

Head of tourism Alan Carr described it as a “year of ups and downs”, seafront car park figures showing a marked fall in April and October, but overall remaining comparable to the previous two years.

He highlighted the positive impact of Wednesday night fireworks during the summer holidays on the number of visitor cars.

He said: “Next year will bring fresh challenges, not least retaining the funding and sponsorship to enable us to bring another season of exciting events.”

Marketing manager Kirsty Burn described how Yarmouth’s official tourism website had gone from strength to strength with 560,000 unique visitors over the past 11 months, up significantly from last year’s 433,000.

Circus stars from all over the world are gathering in Yarmouth for Hippodrome’s Christmas Spectacular, which runs from Saturday to January 13.

A daring motorcycle act, the Globe Bikers from Bulgaria and Brazil, are joined by the Wolf family from the Czech Republic, the first ladder balancing act to appear at the Hippodrome.

Closer to home, Norwich’s Chermond Circus Academy will be performing.

Search hundreds of local jobs at Jobs24


  • Brings in £531m so where is the money go why are we £10m in Debt maybe it has to do with the amout of money that was given away to build the outer harbour and the promise off all those jobs which has never happened it sounds like some one somewhere has been lining their pockets

    Report this comment


    Wednesday, December 12, 2012

  • Just one question really, how many people will read this compared to the number of people that will read "The Rough Guide to.."?

    Report this comment


    Sunday, December 16, 2012

  • Time to bring the curtain down on the fossils planning this steam age brilliance!

    Report this comment

    Paul Morley

    Sunday, December 16, 2012

  • I bet the advert doesn't show the chewing gum strewn streets, the unpainted, unrepaired buildings (like the Toy Shop in King Street). I wouldn't be suprised if its been doctored somewhat to make everything look good, clean and inviting. People should google the area before they decide to come, then they can see what it really looks like. I'd like to see more revenue for Yarmouth rathere than line the pockets of out of area owners and businesses, what tourism brings, the profits don't seem to go into bringing Yarmouth up to standard so maybe pockets are being lined, jobs here are seasonal, there should be a way of year round employment. But someone has really got to be bothered to do something, seems like no-one is.

    Report this comment


    Thursday, December 13, 2012

  • A picture tells a thousand words, and the one we see here is so grot yarmouth, in an age of electronic media, facebook, twitter and the rest, the promotion of yarmouth is left to those from the yonder year and a flimsy “broucher”. For goodness sake get with the time people. As for the 375 millon, there shouldn’t be any issue with funding the renovation to the winter Garden with this kind of cash flow, right?

    Report this comment

    Paul Morley

    Friday, December 14, 2012

  • It is St George's Chapel. It was built as a chapel and may be used as a theatre but it would be nice to see it referred to by its original name. V is right. Every time the council sounds off about tourism it seems as if it ignores several things- that the business rates do not stay in GY, that many businesses are owned by traders from elsewhere-the Midlands and London by the look of them, so their money is not spent in the borough and that at least one large hotel which does business with coach tours is not owned by a local company. The council also overlooks that the tourist trade relies on seasonal workers on low wages and the borough's council tax payers have to prop up the budget when these workers are claiming benefits out of season and exempt from council tax. That the large seasonal influx has to be catered for in terms of roads, sewage and water and the capital cost of the provision has to be borne by someone. Then there is the extra cost of policing and health provision. Year round full time jobs would bring a lot more benefit.

    Report this comment

    Daisy Roots

    Wednesday, December 12, 2012

  • Head of tourismcomedy, Alan Carr said that car park figures were down, maybe that has something to do with the extortionate price charged.

    Report this comment


    Wednesday, December 12, 2012

  • Plus it is downright embarassing as a local, to see people come on holiday to an over advertised resort-where the one good thing, the northern beaches and countryside are something the tourist industry doesn't contribute to-only to see them milling around the very seedy and third rate attractions. Even Skegness is smarter than Yarmouth.

    Report this comment

    Daisy Roots

    Wednesday, December 12, 2012

  • ".....bringing £531m to the local economy" Looking at the state of Yarmouth, where is it spent ?. Not Yarmouth that's for certain. Dreamers !.

    Report this comment


    Wednesday, December 12, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

Comments have been disabled on this article.

Management Jobs

Show Job Lists

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter


Matthew Taylor’s review of UK employment practices is intended to help inform legislation changes to accommodate new employment models. Bethany Whymark gauges the business reaction.

Green 100


Enjoy the Green 100
digital edition


Meet the Team

Mark Shields

Business Editor


Chris Hill

Agricultural and Farming Editor


Business Most Read


Norfolk Future 50 EDP Business Awards Green 100

Business Most Commented