Tour De France helps boost Britvic’s results

12:06 24 July 2014


France's Tony Gallopin manages to stay ahead of the sprinting pack, rear, as he crosses the finish line to win the eleventh stage of the Tour de France cycling race over 187.5 kilometers (116.5 miles) with start in Besancon and finish in Oyonnax, France, Wednesday, July 16, 2014. (AP Photo/Christophe Ena)

Britvic has mounted a sparkling performance in last the quarter after a sponsorship deal linked to the Tour De France helped drive revenue growth.

General views around the Robinsons soft drinks factory at Carrow Works, Norwich
Robinsons Fruit Shoot production line

Picture: James BassGeneral views around the Robinsons soft drinks factory at Carrow Works, Norwich Robinsons Fruit Shoot production line Picture: James Bass

The squash and fruit drinks company – which has a factory at Carrow Works in Norwich – saw its fizzy drinks operation achieve a 10.4pc revenue boost in the third quarter, while its Pepsi products helped volume growth of 9.9pc.

But excluding its water products, the performance of its still drinks business went flat, with revenues declining 3.9pc, volumes dropping 2.6pc and value taking a marginal fall at 0.1pc.

It came as its Fruit Shoots drink continued to take market share in the UK and was gaining momentum in the US.

Internationally revenues grew 3.8pc as the French business improved by 5.6pc thanks to a successful marketing drive to push Fruit Shoot as a children’s juice drink.

Simon Litherland, chief executive, said: “We have delivered another strong quarter with comparable revenue growth of 4.1pc.

“The business has continued to grow, despite the challenging retail trading and consumer environment in our European markets.

“This year’s innovations, including Robinsons Squash’d, have performed well and our consumer marketing campaigns have been highly impactful, including our sponsorship of the Tour De France and the association of Pepsi with football, which helped to deliver an exceptionally strong carbonates performance.

“Whilst we are now starting to lap particularly tough comparatives as a result of the exceptionally warm weather last summer, early trading in Q4 is in line with our expectations. As a result of this and the delivery of our programmed cost savings from our strategic initiatives, we anticipate that EBIT this year will be towards the top end of the £148m to £156m range guidance.”

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