Tour De France helps boost Britvic’s results

12:06 24 July 2014


France's Tony Gallopin manages to stay ahead of the sprinting pack, rear, as he crosses the finish line to win the eleventh stage of the Tour de France cycling race over 187.5 kilometers (116.5 miles) with start in Besancon and finish in Oyonnax, France, Wednesday, July 16, 2014. (AP Photo/Christophe Ena)

Britvic has mounted a sparkling performance in last the quarter after a sponsorship deal linked to the Tour De France helped drive revenue growth.

General views around the Robinsons soft drinks factory at Carrow Works, Norwich
Robinsons Fruit Shoot production line

Picture: James BassGeneral views around the Robinsons soft drinks factory at Carrow Works, Norwich Robinsons Fruit Shoot production line Picture: James Bass

The squash and fruit drinks company – which has a factory at Carrow Works in Norwich – saw its fizzy drinks operation achieve a 10.4pc revenue boost in the third quarter, while its Pepsi products helped volume growth of 9.9pc.

But excluding its water products, the performance of its still drinks business went flat, with revenues declining 3.9pc, volumes dropping 2.6pc and value taking a marginal fall at 0.1pc.

It came as its Fruit Shoots drink continued to take market share in the UK and was gaining momentum in the US.

Internationally revenues grew 3.8pc as the French business improved by 5.6pc thanks to a successful marketing drive to push Fruit Shoot as a children’s juice drink.

Simon Litherland, chief executive, said: “We have delivered another strong quarter with comparable revenue growth of 4.1pc.

“The business has continued to grow, despite the challenging retail trading and consumer environment in our European markets.

“This year’s innovations, including Robinsons Squash’d, have performed well and our consumer marketing campaigns have been highly impactful, including our sponsorship of the Tour De France and the association of Pepsi with football, which helped to deliver an exceptionally strong carbonates performance.

“Whilst we are now starting to lap particularly tough comparatives as a result of the exceptionally warm weather last summer, early trading in Q4 is in line with our expectations. As a result of this and the delivery of our programmed cost savings from our strategic initiatives, we anticipate that EBIT this year will be towards the top end of the £148m to £156m range guidance.”

• Do you have a business story for the Eastern Daily Press? Contact business writer Ben Woods on 01603 772426 or email


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Eastern Daily Press visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Eastern Daily Press staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Eastern Daily Press account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now


Show Job Lists


Employers in East Anglia are paying staff more and looking at benefits packages in a bid to attract and retain staff.
Photo credit: Philip Toscano/PA Wire

If you excel at your job then now might be the time to speak to your boss about a pay rise or equally look for an upgrade in your benefits package.

                                 Managing Director of Bakers and Larners of Holt, Michael Baker, pictured at the Holt department store.


Family businesses are the lifeblood of the economy, but can often be weighed down by tradition. Now a report seeks to champion the region’s oldest family firms. Business writer SABAH MEDDINGS reports.

Green 100


Enjoy the Green 100
digital edition


Mustard TV

Meet the Team

Mark Shields

Business Editor


Chris Hill

Agricultural and Farming Editor


Shaun Lowthorpe

Business Publishing Editor


Sabah Meddings

Business Writer


Kate Royall

Business Writer


Duncan Abel

Business Development Manager

Business Most Read


Norfolk Future 50 EDP Business Awards Green 100

Newsletter Sign Up