Rain and the Olympics dominated the fortunes of Norfolk’s tourism industry last year - but despite a challenging 12 months nearly 75pc of businesses in the sector are feeling positive about the future.

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Those were among the key findings from this year’s EDP/Larking Gowen Tourism Business survey.

More than 200 representatives from tourism business across Norfolk attended the event at the John Innes Centre in Norwich to learn about this year’s findings.

Now in its seventh year, the survey covered Suffolk for the first time, as well as Norfolk,

The industry is Norfolk’s largest employer and generates more than £2bn from the local economy.

And the session also heard from Pete Waters brand manager of Visit Norfolk, about the newly formed organisation can help the county’s tourism businesses.

“We have got 200 people here - the creme de la creme of our tourism businesses,” he said. “We have a wonderful opportunity to work together.

“It all comes down to your hard work and we are there to work with you for the benefit of your business.

Although suffering compared to previous years, the survey found turnover still increased for 39pc of businesses in 2012, with a slightly lower figure (37pc) reporting a fall.

Despite the disappointments of last summer, businesses are predicting stable employment numbers for the coming year with 77pc saying staffing levels are likely to remain unchanged, with 10pc foreseeing an increase and 13pc a cut.

But there was less positive news for the region’s MPs as 70pc of respondents in Norfolk said that no political party was interested in tourism issues.

Chris Scargill, from Larking Gowen, said: “It’s easily the biggest industry and I’m not convinced that the MPs representing this county actually recognise that.”

5 comments

  • They may feel positive but that is not the reality ... We all know spendable incomes are reducing... Excesively High utility bills and council tax.. Take more of personal incomes .. Inflation is increasing... The Internet and poundland enjoy good sales because things are sold cheaper.... The high street cannot compete and continue to suffer .. As will be the case for many years.. Days out instead of weekends away reflect the lack of money many have to spend... Basic logical commonsense... Add to that record levels of part time work offered .. Means lower earnings with less hours workable..... GY have had a massive downturn in footfall on the seafront the past 5 years .. The same old old acts every year at the Brittania pier.. Shows lack of achievement in having a change .. To better the quality of the same old shows..... With 650 highly paid UK MPs you have to wonder how they have got the uk into the financial mess the uk is in... It's not surprising most do not bother to vote anymore... Tourism will be hit for many years while we are in a recession...what else can you expect... Meanwhile the high earners can still enjoy their tax avoidance system allowed by the government... Something major wrong somehow..... A new era of lower income standards will hit retail and tourism that is obvious..... Tourism just has to deal with it.. Like the rest of us...

    Report this comment

    Lionel

    Tuesday, March 19, 2013

  • Andy this survey's being going for years and anyone can contribute to it - and I know that EDPLG would be delighted to receive more contributions. It's an online survey which does take maybe 15-20 minutes to fill in properly which might put some people off, but the questions are sensible and there's plenty of opportunity to put your own views forward. If you're a member of Broads Tourism, Visit Norwich or Visit Norfolk then you'd have received a link to the survey a few weeks ago. Here at Waveney River Centre we received several. I also saw quite a few tweets about it. If you ask LG to add your email address to their list then I'm sure you'll be informed next year so you can add your thoughts into the mix. More info here - http:www.tourismsurveys.co.uk

    Report this comment

    James Knight

    Wednesday, March 20, 2013

  • You forget FreedomCruisers it is only for the chosen ones. (No offence) but obviously you are not one of the chosen ones and thus do not count in the grand scheme of things from this self appointed quango called "Visit Norfolk". .

    Report this comment

    "V"

    Wednesday, March 20, 2013

  • This is gobsmackingly annoying. Why should just the "creme de la creme" be part of this? 200 Busineses representing Norfolk's Tourism? My business (Boards Holiday cruisers) only heard about this on the radio today.

    Report this comment

    FreedomCruisers

    Tuesday, March 19, 2013

  • Andy this survey's being going for years and anyone can contribute to it - and I know that EDPLG would be delighted to receive more contributions. It's an online survey which does take maybe 15-20 minutes to fill in properly which might put some people off, but the questions are sensible and there's plenty of opportunity to put your own views forward. If you're a member of Broads Tourism, Visit Norwich or Visit Norfolk then you'd have received a link to the survey a few weeks ago. Here at Waveney River Centre we received several. I also saw quite a few tweets about it. If you ask LG to add your email address to their list then I'm sure you'll be informed next year so you can add your thoughts into the mix. More info here - http:www.tourismsurveys.co.uk

    Report this comment

    James Knight

    Wednesday, March 20, 2013

The views expressed in the above comments do not necessarily reflect the views of this site

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