The Royal Norfolk Show 2017: Norfolk Country Cottages on track for busiest ever year

PUBLISHED: 16:13 29 June 2017 | UPDATED: 16:49 29 June 2017

Tom Ellis, 33, director of Norfolk Country Cottages in Holt.  Picture: MARK BULLIMORE

Tom Ellis, 33, director of Norfolk Country Cottages in Holt. Picture: MARK BULLIMORE

Archant Norfolk 2016

A holiday cottage operator has reported a bumper crop of summer bookings as it celebrates its 25th anniversary.

Norfolk Country Cottages, which has 470 properties around the county, said bookings are now on a par with 2016, the company’s busiest ever year.

Brand manager Lucy Downing said: “We started off ahead. We knew it would level off after the general election as that causes the holiday bookings market to stall, but it is a bigger year for us.”

The company is increasing its portfolio, with recent acquisitions including one of the country’s oldest Tudor properties at Hales Hall near Loddon.

It has also started an in-house maintenance service, Norfolk Cottage Care, in response to demand.

The company’s teepee at the Royal Norfolk Show had a more relaxed feel, with sofas, snacks and live music.

“This is not too much of a sales push for us,” said Ms Downing.

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