Take pride in Attleborough poultry firm’s new deal, says MP
08:30 19 February 2014
Little more than a year ago, the future of a Norfolk town’s largest employer looked bleak when it lost a major contract with Morrisons.
Now, after its dedicated staff pulled out all the stops to win a new three-year deal to supply chickens to the supermarket chain, Attleborough-based Banham Poultry is set to create 200 new jobs for the area, as well as secure the jobs for its 700 existing staff.
The remarkable turnaround was told by the company’s chief executive Martyn Bromley at a celebration event held at Attleborough Town Hall to mark the landmark new deal.
“We were in trouble,” said Mr Bromley. “We had lost a big chunk of our turnover. We were heading into a serious place. We were scrabbling around for every order we could get.”
However when an opportunity for new contract came up and big retailers started making longer-term partnerships with suppliers, Mr Bromley said: “We pulled out all the stops.”
It meant, he said, that Banham Poultry’s workforce had been rewarded for their loyalty - and that someone who feared they might be out of work not so long ago can now look forward to a bright future.
The company is even looking to move to its old home at Bunns Bank industrial park while its existing site is redeveloped.
Mid-Norfolk MP George Freeman, who helped the company secure planning permission for its new site, told those assembled at the celebration event that the deal, was “incredibly significant for a number of reasons”.
He added: “This is a story we can all be proud of.
“Morrisons is a world-class business. If it chooses Banham Poultry as suppliers, that makes Banham Poultry a world-class business.”
He added that the deal helped to put Attleborough on the map as a “world-class centre for food”.
As part of the deal, Banham Poultry will supply Morrisons with half-a-million chickens per week.
What do you think of Banham Poultry’s new deal? Write, giving your full contact details, to: EDP Letters, Prospect House, Rouen Road, Norwich NR 1 1RE or email EDPLetters@archant.co.uk