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Swaffham-based firm adds a bit of sparkle as it adds to its team

11:59 30 January 2014

Creative Director Norman Pearce and Marketing Manager Clare Britton have joined Swaffham based company KSG, to add more sparkle to their Sequin Art range. Picture: Matthew Usher.

Creative Director Norman Pearce and Marketing Manager Clare Britton have joined Swaffham based company KSG, to add more sparkle to their Sequin Art range. Picture: Matthew Usher.

© Archant Norfolk 2014

A Swaffham-based company which has an annual turnover of £4m has added more sparkle to one of its brands after expanding its team.

Kitfix Swallow Group Ltd (KSG), a family business which was set up in 1960 and is based on Castle Acre Road, has recruited new in-house creative director Norman Pearce and marketing manager Clare Britton for its flagship product Sequin Art.

Sequin Art gives youngsters the chance to produce sequin pictures by placing the velvet design on the frame and attaching the sequins to complete the vibrant product.

There are 18 different designs available and the product can be bought through major retailers, Toys R Us, Hobbycraft, Jarrolds and Toymaster, as well as independent stores.

Mr Pearce, who has produced Sequin Art designs for KSG for more than 20 years, has taken on the role of creative director after previously working at Norwich-based design company Pencil Point Ltd.

He will be responsible for the creation of new Sequin Art product and packaging designs with the aim of ensuring that the company delivers exciting and fresh concepts to keep Sequin Art as a front runner within the crafts market.

Mr Pearce said: “Having worked with KSG, and in particular their Sequin Art brand, to produce their designs for a number of years, it was a natural progression to come on board directly once the opportunity came up.

“New designs are being thought up and produced continuously which makes it an exciting time for KSG and their customers.”

Meanwhile, Miss Britton, from Fakenham, will be responsible for the ongoing marketing and promotion of Sequin Art as the company continues to expand its ranges throughout the UK, Europe, America and beyond.

Miss Britton, 29, who previously worked for a marketing agency in Melton Constable and started her new role on January 6, said: “Having worked on client-side marketing in a past life, I’m really looking forward to knuckling down and being able to help KSG push the Sequin Art brand forward.

“KSG produce so many other craft products, as well as Sequin Art, it makes it a really diverse company to work for in terms of marketing opportunities for the brand. It’s great finding such a refreshing company in Norfolk, plus, what girl doesn’t like a bit of sparkle?”

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