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Suffolk PR agency renews contract with Moroccan tourist office

Amine Boughaleb of the Moroccan National Tourism Office with Simon Hazelgrove of Spring. Picture: Spring.

Amine Boughaleb of the Moroccan National Tourism Office with Simon Hazelgrove of Spring. Picture: Spring.

Archant

Southwold-based communications agency Spring has renewed its contract to handle tourism marketing for the Moroccan National Tourist Office.

The new contract, which follows on from a three-year partnership, will see Spring continue to develop the country’s award-winning MuchMorocco brand concept.

The brand, which originally launched in November 2015, will continue across print and online media as well as travel trade events.

Simon Hazelgrove, co-founder of Spring, said: “Our work across online, print and outdoor media reached 142m people in 2016. The website that we created from scratch is regularly receiving 50,000 visits per month.”

As well as driving up tourists numbers from the UK and Ireland, Spring has developed the brand across markets including Russia and China, working with specialist translators.

Amine Boughaleb, director for the UK and Ireland at the Moroccan National Tourist Office, said: “What Spring has done with the MuchMorocco creative is really innovative, and visually stunning.

“It’s allowed us to portray the diversity, the warmth and the uniqueness of Morocco as a holiday destination, to show the huge range of experiences and environments that exist in this one country, less than four hours from the UK. We are delighted with the results of this partnership and very pleased that it will be continuing.”

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