Sports broadcaster Gabby Logan joined the ranks of female directors at British companies today with a boardroom role at FTSE 250 Index company Perform.

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As one of the UK's leading sports journalists, with commitments including BBC's Match of the Day and its Six Nations Rugby coverage, the sports media business said it hoped to tap into her knowledge of the sports world.

Perform, which floated on the stock exchange in 2011, distributes sports content such as video to more than a thousand partners, including bookmakers and football club websites. It also owns Goal.com, the largest football portal in the world by monthly users and page views.

Chairman Paul Walker said the appointment will boost the company's content distribution business as it taps growing demand for online media.

He added: "We are looking forward to working with Gabby and are confident that Perform will benefit from her expertise as it continues to build on the success achieved to date."

The group is based in Feltham, London, and has offices around the world, including in the United States and Singapore.

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