Southwold: Design Business Association role for Spring founder Erika Clegg
06:00 06 July 2012
ERIKA Clegg, the founder of Suffolk creative marketing agency Spring, has been elected to the board of the Design Business Association, the professional body for the design industry.
She was elected to the position during the association’s annual general meeting and 25th anniversary celebrations held at Heron Tower, London, after citing in her pitch how her Southwold-based creative marketing agency had benefitted in its five year history from the practical support and inspiration from the DBA.
Erika was asked to stand for the board following a chance encounter with the DBA’s chief executive, Deborah Dawton, at a round table meeting of the Parliamentary Design and Innovation Group, of which she is also a member, discussing matters affecting the industry including education and talent supply.
The DBA exists to promote professional excellence through productive partnerships between commerce and the design industry to champion effective design which improves the quality of people’s lives.
Its founding aims were “to provide professional and practical support, as well as a powerful lobbying voice for the industry” but “even more important” was a commitment to creating a greater awareness of “design and the contribution that it can make to commercial success”.
The appointment comes just a few weeks after Erika was recruited on to a UK Trade and Industry body to share her knowledge and insights of doing business by giving practical support and mentoring SMEs and entrepreneurs who are taking their first steps into trading in international markets.