Search

Sainsbury’s deal for Hingham-based EQ8 energy drink

15:00 04 July 2012

Team Lotus Formula 1 test their car and announce their new partnership with Caterham at Duxford Airfield. Tony Fernandes (Team Principal, Team Lotus); PHOTO: ANTONY KELLY

Team Lotus Formula 1 test their car and announce their new partnership with Caterham at Duxford Airfield. Tony Fernandes (Team Principal, Team Lotus); PHOTO: ANTONY KELLY

© ARCHANT NORFOLK 2011

EQ8 has clinched a deal which will see its energy drink stocked in Sainsbury’s.

The Hingham-based company –owned by entre-preneur Tony Fernandes – said the deal was a significant stage in its development.

It comes after selected Morrisons as well as leading independent shops nationwide have stocked the drink.

EQ8 is part of a group which includes Caterham F1 Team, QPR Football Club, Air Asia, Tune Group and Caterham Cars.

Mr Fernandes said he was delighted with the move into Sainsbury’s and welcomed the opportunity to grow in the expanding and innovative sector.

He said: “There have been a lot of new product entrants recently, many from the largest players in the soft drinks sector, so it’s becoming a really interesting place to be competing in.”

Search hundreds of local jobs at Jobs24

Management Jobs

Show Job Lists

Insight

Kevin Jordan is Credo Asset Finance's prestige and luxury vehicle specialist.

Sponsored: If you’re looking for a dream car for Christmas, Credo Asset Finance’s prestige and luxury vehicle specilist can find you the right deal, says Simon Gray.

From left, Sarah Gilder and Dominique Fell-Clark of Digibee. Sarah has taken part in a Future50 work shadowing project with neighbouring business The Avanti Group.

How can you bring new skills into your business when staff turnover is low and money may be tight? SHAUN LOWTHORPE talks to the Future50 businesses swapping ideas as part of an informal work shadowing programme.

Green 100

cover

Enjoy the Green 100
digital edition

Read

Mustard TV

Meet the Team

Mark Shields

Business Editor

|

Chris Hill

Agricultural and Farming Editor

|

Business Most Read

Awards

Norfolk Future 50 EDP Business Awards Green 100

Business Most Commented

Newsletter Sign Up