The boss of Roys of Wroxham has praised his staff and customers for helping the popular store recover after a blaze.

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The fire, early on Sunday, September 9, was swiftly put out, but caused smoke and water damage and meant the top floor of the flagship Hoveton department store had to be shut.

The ground floor has been trading as normal, but it was only yesterday that shoppers got the chance to return back to the top floor, where brands such as Superdry, Joules, Laura Ashley, Timberland, Animal, Bench, Firetrap, Weird Fish, O’Neill, Jack Wolfskin, Jackpot, Toggi, Esprit, Gabicci, Viyella and Wrangler are sold.

Store director Paul Roy said it was “fantastic” to be open for business again.

He said: “Being open for business again is actually a great relief and it’s really great to hear the positive feedback of the shoppers who haven’t been to Roys of Wroxham for a while.

“The queuing did get a bit much at 45 minutes during the day, and I apologise for that, but considering we’ve sold a quarter of the £1m worth of autumn stock taken in during the last six weeks it is kind of understandable.

“The staff have been superb and given their all to turn around the store in time and I’m delighted to see so many customers enjoying themselves so a big thank you to them too.”

Roys aims to sell the clothing, linens and footwear stock that was affected in the store in a special sale, after every one of the 30,000 items affected were passed through an ozone chamber.

A fire service spokesman said an electrical fault was the likely cause of the blaze.

Back in May 1995 the same building was gutted by a fire which took 10 hours to tackle by shifts of fire crews. At the time the company had to concentrate the efforts of staff on the opening of new premises while the flagship location was re-built.

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