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Pleasurewood Hills theme park in Lowestoft reveals plans for the future

PUBLISHED: 12:52 15 August 2017

Adam Noble, the general manager of Pleasurewood Hills, has been dicussing his plans for the park. Picture: Nick Butcher

Adam Noble, the general manager of Pleasurewood Hills, has been dicussing his plans for the park. Picture: Nick Butcher

Archant © 2017

A popular Lowestoft theme park has revealed plans to make better use of its facilities throughout the year.

Mr Noble took on the role in January 2017 and has so far overseen extensive refurbishment, the introduction of a new ride and a non-rider ticket. Picture: Nick ButcherMr Noble took on the role in January 2017 and has so far overseen extensive refurbishment, the introduction of a new ride and a non-rider ticket. Picture: Nick Butcher

Planning is underway at Pleasurewood Hills for the development of a new children’s indoor play area, as well as the introduction of a family Christmas show to attract visitors in the winter.

The measures have been devised by Adam Noble, who became general manager at the attraction in January 2017.

During his first few months as manager, Mr Noble has brought in a brand new ride, instigated much-needed refurbishment and assessed what can be done to boost customer satisfaction.

“The biggest impact I’ve been able to have so far is to look at a tonne of customer feedback and act upon it,” said Mr Noble.

Mr Noble standing in front of Wipeout, the park's biggest roller coaster. 
Picture: Nick ButcherMr Noble standing in front of Wipeout, the park's biggest roller coaster. Picture: Nick Butcher

“Price is always going to be the biggest challenge that we face, so we’ve introduced a non-rider ticket as a reaction to what customers were saying.”

Pleasurewood Hills first opened its gates in 1983 and continues to attract thrill-seekers from across the U.K.

Amongst its most famous rides are Fireball and the imposing Wipeout, the park’s biggest rollercoaster.

But despite the multitude of adrenaline fix opportunities on offer, Mr Noble expressed a wish to make up for what the park is missing.

Woody Bear is one of the icons of Pleasurewood Hills. Picture: Nick ButcherWoody Bear is one of the icons of Pleasurewood Hills. Picture: Nick Butcher

“What really struck me when I started is what wasn’t here,” said Mr Noble.

“Our huge restaurant is too big for the park, so we’re going to turn that into an indoor play area.

“Another thing I want to do is reintroduce a big Christmas show, which should really bring the park to life.

“It’s a shame that we have to close for much of the year for financial reasons because a lot of talented people work here and in October we have to say ‘see you next year.’ We want our facilities to be used all-year-round.”

Mr Noble would like the facilities available at the park to be used all-year-round. Picture: Nick ButcherMr Noble would like the facilities available at the park to be used all-year-round. Picture: Nick Butcher

Although he has been set the difficult task of making Pleasurewood Hills a more sustainable business and a more appealing day out, Mr Noble has been able to settle into his role and enjoy managing one of the region’s favourite attractions.

“Overall my time here so far has been fascinating,” he added.

“It’s certainly challenging at times but this is an incredible place to work.”

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