Pig app proving a winner on farms

Pigs. Pic Nick Butcher Pigs. Pic Nick Butcher

Shaun Lowthorpe , shaun.lowthorpe@archant.co.uk
Monday, May 19, 2014
3:05 PM

Pig producers in Norfolk and Suffolk are among those taking advantage of a new app to help their staff hone their husbandry skills.

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The BPEX Practical Pig App which was developed by Suffolk-based Rade Digital is already getting a positive response from stockmen who are learning key pig husbandry skills on farm, using the app’s video clips as a prompt for discussion.

Norfolk pig producer Tony Bayles, who is based near Thetford and has been using the app, said he was pleased with how it has been received by staff.

He first decided to use the app to help a member of staff who was dyslexic and did not respond well to a normal classroom setting, but now he wants to roll it out to all staff.

“Some stockmen don’t always feel that comfortable in a classroom environment and can struggle to learn,” he said.

“The beauty of the app is it can be taken on the farm and they are under no pressure and can work at their own speed. From my point of view as an employer I can get everybody trained up to a level, and any new staff coming in will use it as part of their induction training.” The Practical Pig App features more than 50 short video clips that demonstrate practical management techniques on farm, currently covering both indoor and outdoor breeding herd production, with videos covering first stage to finishing departments to be added this month.

Charles Robinson, from Rade Digital, said: “BPEX came to us for a solution to a problem of how to get video content to people in the middle of a field and also how to control what content to give to people.

“They can control what people have discussions on and they can release more videos, that’s where our IP came in.”

To download the app, free, for smartphone or tablet computer, go to play.google.com or www.apple.com and search for BPEX Practical Pig App or, to download the videos on a PC or laptop, click here

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