Photo gallery: Did you join the Mustard club? Colman’s advertising campaigns through the ages

Colman's. Adventures of the mustard club. Picture: UNILEVER ARCHIVE Colman's. Adventures of the mustard club. Picture: UNILEVER ARCHIVE

Annabelle Dickson, annabelle.dickson@archant.co.uk
Wednesday, August 13, 2014
8:15 AM

Has Father Joined the Mustard Club?

To send a link to this page to a friend, you must be logged in.

This famous slogan was posted across London buses and in newspapers between 1926 and 1933 – the inspiration of the advertising firm Messrs S H Benson.

People were urged to join the Mustard Club, prompting intrigued consumers to ring up the bus companies and press to find out what it was all about.

In many ways it was ahead of its time and fictional characters, including Baron de Beer and Miss Di Gester, were created, with cartoons of the characters released.

But it was not the first famous advertising campaign. John Hassall is best remembered for his Klondyke posters.

These pictures are from the J & J Colman archives which are now at owner Unilever’s UK base in Port Sunlight – but we’ve been given access to them to mark the firm’s 200th anniversary.

Have you got memories of Colman’s through the years? Email edpletters@archant.co.uk, including your full name and address.

For the first part of our mustard heritage special, visit our website.

1 comment

The views expressed in the above comments do not necessarily reflect the views of this site

ADVERTISEMENT

ADVERTISEMENT

Most read business stories

Epos Now's new Norwich offices on Whiting Road. The chill out zone.
Picture by SIMON FINLAY.

Picture gallery: Norwich Future 50 business Epos Now puts creativity at the heart of expansion plans

The boss of a rapidly-growing technology business has unveiled his ambitious plans to expand overseas after unveiling state-of-the-art new offices.

Read full story »

loading...

ADVERTISEMENT

ADVERTISEMENT