Palmers adopts strategy for ‘Cyber Monday’

Emma Sturrock who looks after the online business at Palmers.
Pictured in the Great Yarmouth department store.

Picture: James Bass Emma Sturrock who looks after the online business at Palmers. Pictured in the Great Yarmouth department store. Picture: James Bass

Tuesday, December 3, 2013
11:34 AM

A Norfolk department store said firms need to build a trusted online brand if they are to capitalise on the nation’s busiest day of internet shopping.

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Great Yarmouth-based Palmers moved to anticipate yesterday’s surge in online Christmas sales – coined ‘Cyber Monday’– by sending out tailored marketing material to attract potential buyers.

The moves follows a record period of online sales growth for the company, which has seen its
internet sales grow 20pc on last year, and more than 50pc on the year before.

Internet shopping figures
consistently peak on the first Monday in December, thought to be a combination of the last payday before Christmas falling on the previous Friday and a weekend spent browsing the shops before buying from home. Emma
Sturrock, web manager at Palmers, said: “It is all about getting yourself known.

“People don’t like to shop online with a brand they don’t know, and that is why we are seeing a lot of extra local orders – as well as those from across the UK.

“It was busy day for us, but to be honest, it started getting busy about three weeks ago.”

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