Online toolkit launched to help Portas Pilot towns

PUBLISHED: 11:40 12 August 2012 | UPDATED: 11:40 12 August 2012

Queen of Shops, Mary Portas.

Queen of Shops, Mary Portas.


Town centre managers that failed to tap into funding from the government’s Portas Pilot scheme are being urged to sign up to a new resource to help boost their High Streets.

A new online toolkit - “100 Ways to Help the High Street” - has been launched by the Association of Town Centre Management (ATCM) to try and maintain the enthusiasm for town centre regeneration following the scheme spearheaded by “Queen of Shops” Mary Portas.

It comes after Lowestoft was the only town in Norfolk and Suffolk to receive up to £100,000 as part of round two of the government project, whilst bids from Alysham, Diss, Halesworth, North Walsham, Southwold, Thetford, Wisbech, Brandon and Hunstanton missed out.

The new online High Street encyclopedia launched by ATCM, with support from the Department for Business, Innovation and Skills and the European Regional Development Fund, is a collection of tools and ideas to help town teams, town managers, local government officers, councillors, retailers and members of the public.

Martin Blackwell, chief executive of the ATCM, said the online resource aimed to coincide with the Portas Pilot programme and to embrace the government’s Localism Act.

The schemes and case studies cover topics ranging from enhancing the landscape, to consumer marketing, animation and events, partnership working, making the High Street accessible, attracting investment and getting the business mix right.

For more information, visit

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  • This 100k window dressing folly, is just another failed attempt at fixing the doomed high street....99p shops selling booze will be a real winner for some in GY.

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    Monday, August 13, 2012

  • Dips biscuits in his mug of tea while tinkering with his pretty website apparently.

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    Tuesday, August 14, 2012

  • For a high street to thrive it has to offer shoppers what they want and be accessible, hands up how many consumers think their local high street is like this? If your hand is up share with others, a 5 minute celebrity endorsement won't secure a long term future for any high street.

    Report this comment


    Monday, August 13, 2012

  • GY has reached the point where for some items it is a waste of time looking in the town because of the lack of choice. eg anyone looking for a " proper" pair of school shoes has one shop to do it in-more chance of finding a pair to fit in Norwich. The first thing GY should do is poll a cross section of residents from all over the borough, not just the town, to see how often they shop in Norwich in preference to GY and what for and why. As well as the shops we have lost because the whole chains have gone bust we have lost branches of going concerns-we once had a full scale Debenhams department store, a branch of Jarrolds, Top Shop has closed and its a rum do when a town can't hang on to a Peacocks. Anyone see a pattern here-could it be that the spending power of the town has tumbled since the boom years of the offshore industry and the currect economic crisis has put the tin hat on it? GY is probably too poor to sustain or ever restore the town centre in its former glory because of the people who live in the town now. Unless there is a massive upturn in employment and wages, who is going to spend the money? Little shops of fripperies and wasting council tax payers money on events wont help , although a good scrub might.

    Report this comment

    Daisy Roots

    Monday, August 13, 2012

  • People, with their shopping behaviour have shown time and again they do not want the outdated concept of a 'High Street' with its restrictive access, expensive parking, poor choice and inflated prices.

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    Monday, August 13, 2012

  • Well this is Gt Yarmouth.It was a great town for shops years ago.But now you can go around and caught all the empty shops.Take the empty CO.OP.What a great shop,,but no one can afford to open it.It will never open.Then all the other empty shops in the shopping centra.And there will be more.

    Report this comment


    Sunday, August 12, 2012

  • What exactly does Yarmouth's Town Centre Manager do all day ?.

    Report this comment


    Tuesday, August 14, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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