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NUA’s Ideas Factory will harness the talents of those working in Norfolk’s creative industries

17:55 15 January 2016

The Ideas Facgory at NUA officially opened on January 15. 
Picture: ANTONY KELLY

The Ideas Facgory at NUA officially opened on January 15. Picture: ANTONY KELLY

Archant Norfolk 2015

It is Norwich’s newest factory with the potential to generate millions of pounds for the local economy, but instead of parts and widgets it will be a production line of ideas harnessing the creative talents of students and entrepreneurs.

January 15 saw the official opening of the Ideas Factory at Cavendish House in St Andrews Street, Norwich.

The £3.1m project is part of the Norwich University of the Arts and has received funding from the HEFCE Catalyst Fund, along with £200,000 of support from New Anglia LEP, and business partners in the Digital Creative business community.

Prof John Last, vice chancellor at NUA, said the new facility would serve as a hub for graduates and digital start-ups to develop their businesses and would help retain talent in the area.

Meanwhile, Mark Pendlington, chairman of New Anglia LEP, told a packed audience of business leaders, council officials and supporters of the project that the ideas factory exemplifies the spirit of creativity and dynamism which should mark out the region’s economy.

“Whether you are a start-up or a Footsie company, this is the place for you to be successful,” he said.

The facility will incorporate innovative User Experience (UX) design thinking into NUA courses, as well as offering local digital creative businesses the chance to incorporate UX cost-effectively into their own design and development processes. The lab is intended to be a place where users of all sorts of digital products will be invited to trial prototypes, using mobile phones, tablets, consoles and computers.

• Find out more about the Ideas Factory in EDP Business on Wednesday January 20.

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