, Business editor
Tuesday, June 3, 2014
Norwich and Peterborough Building Society branches are set to get a fresh look as part of a £160m refurbishment programme by its Yorkshire-based parent.
Yorkshire Building Society, which includes the N&P, and Barnsley and Chelsea Building Societies, is marking its 150th anniversary this year has unveiled a new identity.
Based on a Y-shape, the new logo, which is likely to be rolled out throughout the next year, is made up of building blocks, said to be “solid and dependable”.
Bosses believe the redesign will re-inforce the size of strength of the group, which is now the country’s second largest building society.
The group has 231 branches, 96 agencies and assets of £34.5bn. It employs approximately 4,300 staff and has 3.4 million customers.
Yorkshire Building Society – which merged with N&P in 2011 – said earlier this year that it strengthened its position as a “trusted alternative” to the big banks after a record pre-tax profit of £199.3m for last year.
Gross lending was £6.8bn, up 48pc, and net lending more than trebled to £2bn.
The society has not disclosed the cost of the new design, but said it was part of a bigger refurbishment unveiled last year.
However, it stressed that there were no plans to ditch the Norwich and Peterborough name, with the trading name of each of its building society brands set to remain.
Chris Pilling, group chief executive, said: “We’re really excited to reveal our new-look brands and group identity, to better reflect who we are as an organisation.
“We’re proud of each of our brands’ strong heritage, and we’re excited about the future of the group.
“Our 150th anniversary year provided the perfect platform to launch our new look and help our members visually understand that they belong to a much bigger society.”
A Yorkshire Building Society Group spokeswoman said: “Following our merger with N&P in 2011, we inherited a number of different identities within the one brand.
“We’re passionate about keeping the N&P trading name as it has a presence and strong heritage in the community and geographic areas it serves.
“The new identity will provide consistency and aligns with the other brands in the wider group.
“N&P is one of a family of brands within Yorkshire Building Society group, and our new brands will help our 3.4 million customers across the UK recognise they are part of a larger group.
“The new N&P look will be gradually introduced throughout 2014/15. The new logo is made up of building blocks as they are solid and dependable, like us as a building society.
“The cost of the rebranding is part of the group’s five-year investment programme, which will also deliver a number of tangible benefits to customers through improved products and services.”
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