October 2 2014 Latest news:
Shaun Lowthorpe, Business editor
Monday, February 3, 2014
Norwich-based FXHOME has strenghthened its marketing team after securing £30,000 of investment from New Anglia’s Growing Business Fund.
The EDP Future 50 firm secured the local enterprise partnership cash to support expansion plans including marketing its cutting edge special effects software aimed at helping the film and photography industry. And the money is set to help the business reach thousands more international customers in the next five years through the intensive development of current and new products.
Andrea Wake operations manager, said: “The investment from the Growing Business Fund has had an immediate impact on FXHOME, allowing us to create new roles doubling the capacity within the Marketing Department, and accelerate our strategic plan for growing awareness of our products.
“This has allowed us to take on more projects and to work on those projects more effectively, with a new emphasis on analysis of previous work – we’re no longer running just to keep up!”
Tom McLoughlin marketing manager, added: “We are a challenger company in a fast moving sector, and it is important that we present ourselves in an effective manner. The investment has also allowed us to work with a range of suppliers from PR specialists to photographers and film-makers, and that has enabled us to move the quality of our communications work up to a whole new level.
“The Growing Business Fund helped us to jumpstart our plans and move into 2014 in a strong position to continue growing and reaching an ever increasing number of customers from all around the world.”
The £12m fund provides grants of up to 20pc, between £25,000 and £500,000 to businesses with a shortfall in their investment plan and are able to create at least one job for every £10,000 provided by the fund.
In the next few weeks a smaller grant will also be available providing £5,000 to £25,000.
Find out more at www.newanglia.co.uk
The words ‘I’m out’ too often spell the end for an invention before it has even left the drawing board.