Search

Norwich firm Foolproof in Asian deal

12:43 10 October 2012

Foolproof founders Tom Wood and Pete Ballard.; For: Elaine Maslin / biz

Foolproof founders Tom Wood and Pete Ballard.; For: Elaine Maslin / biz

Archant

A Norwich-based design agency is venturing overseas after acquiring Singapore-based One to One Global Pte Ltd.

The firm said the acquisition underpins Foolproof’s growth ambitions in Asia and establishes an operational hub for the region.

Already one of the world’s leading specialist experience design agencies Foolproof works extensively with clients across Asia, including HSBC, Lloyds TSB, RS Components and Bodog.

Peter Ballard, co-founder of Foolproof, said: “This is a really exciting time for the user experience market in Singapore and Asia as a whole. Businesses are increasingly turning to user experience as a means of gaining competitive advantage.

“By adding a local team in Asia, Foolproof acquires valuable knowledge, experience and an appreciation for regional nuances, all of which are essential for optimising user experiences in local markets.”

Over the past eight years the Singapore team, led by Evelyn Lee, has worked with leading brands such as PayPal, Shell, Skype, Nokia, StarHub and Institute for InfoComm Research.

Evelyn Lee, who will remain a director of the company which will be known as Foolproof (Sg) Pte Limited, said: “This is great news, both for our teams and for our clients. Foolproof shares our philosophy and values, including the paramount importance of involving customers throughout the digital design process. Becoming part of Foolproof means we’re now well placed to grow the business significantly, both in Singapore and across the rest of Asia.”

The company – which was founded in Norwich and now has a second office in London – works across all digital channels, including web, mobile, tablet and kiosk in more than 20 markets.

Search hundreds of local jobs at Jobs24

Management Jobs

Show Job Lists

Insight

Start-ups and new businesses gathered for an event hosted by the Sheriff of Norwich, Richard Marks. Pictured from left are entrepreneur Steffan Aquarone, John Lewis Partnership chief information officer Paul Coby, Mr Marks and Cafe Rouge founder and UEA chancellor Karen Jones, who spoke at the event. Picture: Steve Cox.

There are many things which can keep business owners awake at night – but finding ways of paying more tax is not likely to be one of them.

Better access to finance made 2016 a good year for entrepreneurs, according to research from Barclays. Picture: PA Photo/thinkstockphotos.

The past year will be remembered for economic uncertainty, but it was a good time for entrepreneurs, writes Barclays’ Simon Smith.

Green 100

cover

Enjoy the Green 100
digital edition

Read
0

Meet the Team

Mark Shields

Business Editor

|

Chris Hill

Agricultural and Farming Editor

|

Business Most Read

Awards

Norfolk Future 50 EDP Business Awards Green 100

Business Most Commented

Newsletter Sign Up

Sign up to receive our regular email newsletter