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Norwich firm Foolproof in Asian deal

PUBLISHED: 12:43 10 October 2012

Foolproof founders Tom Wood and Pete Ballard.; For: Elaine Maslin / biz

Foolproof founders Tom Wood and Pete Ballard.; For: Elaine Maslin / biz

Archant

A Norwich-based design agency is venturing overseas after acquiring Singapore-based One to One Global Pte Ltd.

The firm said the acquisition underpins Foolproof’s growth ambitions in Asia and establishes an operational hub for the region.

Already one of the world’s leading specialist experience design agencies Foolproof works extensively with clients across Asia, including HSBC, Lloyds TSB, RS Components and Bodog.

Peter Ballard, co-founder of Foolproof, said: “This is a really exciting time for the user experience market in Singapore and Asia as a whole. Businesses are increasingly turning to user experience as a means of gaining competitive advantage.

“By adding a local team in Asia, Foolproof acquires valuable knowledge, experience and an appreciation for regional nuances, all of which are essential for optimising user experiences in local markets.”

Over the past eight years the Singapore team, led by Evelyn Lee, has worked with leading brands such as PayPal, Shell, Skype, Nokia, StarHub and Institute for InfoComm Research.

Evelyn Lee, who will remain a director of the company which will be known as Foolproof (Sg) Pte Limited, said: “This is great news, both for our teams and for our clients. Foolproof shares our philosophy and values, including the paramount importance of involving customers throughout the digital design process. Becoming part of Foolproof means we’re now well placed to grow the business significantly, both in Singapore and across the rest of Asia.”

The company – which was founded in Norwich and now has a second office in London – works across all digital channels, including web, mobile, tablet and kiosk in more than 20 markets.

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