One of the region’s advertising and integrated marketing agencies has won a pitch to deliver a television campaign across Northern Ireland.

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The Point has been commissioned by pharmaceutical company Typharm to develop a television campaign, advising on the purchase of airtime and in the creation of the commercial.

The initial TV spot, aimed at driving increased awareness of its paediatric laxative solution DocusolP, will air across Northern Ireland in November and will be supported by a Direct Response campaign to independently owned pharmacy’s across the region.

Jamna Owen, Typharm’s marketing manager, said: “The Point impressed us with their creative approach; they conceived a highly engaging idea that will have huge standout when airing. This is our first move in to TV and it’s good to have such an experienced TV advertising agency working with us on such an important campaign.”

Norwich-based Typharm has enjoyed a good year following an uplift in sales across their core pharmaceutical range including its dermatology products. The company distributes a range of prescription only and over the counter medicines through wholesale and in to pharmacies and hospitals across the UK.

The Point’s creative and managing director Ian McKinnon-Evans said: “This pitch win adds to a very positive 2012 so far. Increased awareness of the agency’s integrated ability has given a steady stream of pitches and wins throughout the year. We’re encouraged that this keeps us on course for our target of 16pc growth by the end of the year.”

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