Norwich based creative digital agency Selesti has acquired the search marketing division of Online Media Group (OMG) in an undisclosed deal.

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Selesti, which is based in St Giles House in the centre of the city and employs 17 staff, launched in 2005 and has been growing rapidly, providing an international client portfolio with digital strategy, ecommerce, branding, web, app and mobile development solutions.

It currently works with clients such as Pets At Home, Zoopla, May Gurney, The Youth Hostel Association, John Innes Centre and the NHS.

As part of the deal, senior professionals from OMG Search will join Selesti’s team of digital specialists from Thursday bolstering existing search marketing services, which include search engine optimisation (SEO), pay per click, social media and tracking and anayltics.

Ollie Blackmore, founder and chief executive of Selesti, said the acquisition of OMG Search would be “hugely beneficial” to clients of both companies.

“This opportunity came at a perfect time for us,” he said. “We have implemented major growth plans and have just moved into new spacious offices. We have the capacity both logistically and with how well our business is performing to add this new division. We are now in every sense a full service digital agency. Not only are we acquiring a fantastic search marketing company, we are also recruiting for our growing app development team having won extensive new clients in this area.”

OMG was founded in 1999 and successfully developed its SEO and pay per click marketing services over the last decade, establishing offices in Delhi, Warsaw, Sydney and in the UK.

Those already with OMG Search will continue their relationship with the same account management team, while enjoying Selesti services and expertise, not previously available to them through one single digital agency partner.

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