December 10 2013 Latest news:
Ben Woods, Business writer
Wednesday, August 21, 2013
A Norwich-based accountancy partnership is looking to mount a strong challenge to the county’s well-established financial firms with the launch of a new marketing campaign.
Rostrons, based on Thorpe Road, wants to strengthen its presence locally –and across London– after admitting it had become too over-reliant on customer referrals.
And it is hoping to inspire a customer appetite for its services by pushing its “tailored” finance packages, which provide accounting and financial advice rolled into one.
But it said that it will remain “sector-neutral” in its hunt for new customers amid claims that specialist-sector accountants can sometimes be overrated.
It comes as the firm, which will be incorporated in November, saw turnover rise 15pc to £850,000 at the end of April this year – while its net profit notched up a 40pc growth.
Partners Elizabeth Claxton, Michelle Raper and Shelly Clarke took over the business from founder Peter Rostron in 2010.
Mrs Raper said: “Peter focused on the accountancy compliance work and that was the bedrock of the business. But we realised that things had to change during the recession. We discovered that the business would not be as successful going forward or as profitable if it stayed how it was.
“We absolutely love getting involved with entrepreneurs and helping them grow and develop. We want to add value at a consultancy level and be a part of the board of directors - we have been successful with a number of businesses.
“I came into the firm as a financial advisor and a chartered accountant, and we decided that in order to have a strong future, we had to bring these two separate businesses together.”
Mrs Claxton added: “There is a huge market out there, but there are not too many accountants like us. But we are relying too much on our existing clients, which is cutting down our opportunities.”
Rostrons – whose clients have included Jewellery firm Windsor Bishop, telecoms provider Pinnacle, and Norwich-based defence solicitors Belmores – employ 15 people and were the first tenants to move into Yare House site on Thorpe Road, which is also home to the Broads Authority.
Two hundred jobs are set to be created after one of west Norfolk’s largest businesses was granted permission to expand its King’s Lynn facilities.