Norwich tech firm Proxama links up with National Rail Enquiries for app
PUBLISHED: 11:07 17 July 2017 | UPDATED: 14:07 17 July 2017
A Norwich firm has built a platform to gather data from millions of customers’ rail journeys after agreeing a deal with the owner of National Rail.
Proxama has developed technology which will collect anonymous data through the National Rail Enquiries app which will then be sold for marketing purposes and used to improve the software for customers and advertisers.
The Surrey Street-based firm said the release of the rail program on Apple’s iOS system would increase its audience from 2.7 million to more than 3.8 million consumers – with more being added when the app comes to Android platform later in the year.
Proxama chief executive John Kennedy said: “Not only is it a fantastic brand to be working with, but it helps us to further establish our monetisable audience from which to base data products.”
The company announced in June it would change its focus to data services rather than proximity marketing.