North Norfolk-based Structure-flex has invested £300,000 in an innovate new printing facility following increased UK demand for its specialist lorry-side graphics.

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The firm which employs 85 staff at its facility in Melton Constable, near Holt, is seeing a growing demand for graphics products on the sides of commercial vehicles and has moved to meet this with the purchase of the new Durst Rho 320 HS large-format digital printer to create continuous, high definition, graphics on PVC coated fabrics, including the ability to print white ink.

Director Ian Doughty said: “It’s meeting an increased demand as far as we are concerned and by making this investment we are strengthening our position. We have seen a 20pc growth in the last year, which is partly about capturing market share and partly about increased demand because the capability is there. It’s one of those markets where demand grows with the capability you have got

The firm provides a complete design, consultation and manufacturing service. Customers include Greene King, Irn-Bru, Wilkinger Hot Dogs and Skinner’s Pet Foods.

Paul Reeve, general manager at Structure-flex, said: “The new Durst model commissioned is a very advanced piece of equipment. It offers unrivalled print technologies and state of the art application techniques that give a faster, better-defined image that will appeal to marketing and design agencies looking to create an amazing visual impact.”

Business minister and North Norfolk MP officially unveiled the new machinery during a visit to the factory last Friday.

“Every single day on our roads we see haulage vehicles adorned with some wonderful graphics and give little thought to the advanced manufacturing processes and skills needed to create such masterpieces.

“In these hard economic times, it is increasingly important for businesses to take every opportunity to advertise their products and services and modern printing facilities, like these at Structure-flex, are helping designers and marketers become more innovative.”

1 comment

  • Re: “in an innovate new” “innovate” → ‘innovative’

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    Pink Duck

    Tuesday, August 7, 2012

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