Norfolk leadership coach begins search for associates to boost business

Richard Jackson at Mancroft International. Photo: Bill Smith Richard Jackson at Mancroft International. Photo: Bill Smith

Wednesday, May 14, 2014
6:00 AM

A Norfolk business guru is searching for a group of associates to help cement his brand of leadership training on the international stage.

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Mr. Richard Jackson from Norwich is made an MBE (Member of the Order of the British Empire) by the Prince of Wales at Buckingham Palace. PRESS ASSOCIATION Photo. Picture date: Friday March 21, 2014. See PA story ROYAL Investitures. Photo credit should read: Jonathan Brady/PA WireMr. Richard Jackson from Norwich is made an MBE (Member of the Order of the British Empire) by the Prince of Wales at Buckingham Palace. PRESS ASSOCIATION Photo. Picture date: Friday March 21, 2014. See PA story ROYAL Investitures. Photo credit should read: Jonathan Brady/PA Wire

Richard Jackson, owner of Mancroft International, wants to reinforce the presence of his corporate coaching programme across Europe, America and the Far East by enlisting the help of top-ranking business brains.

The Framingham Pigot-based company has already established a foothold in United States, mainland Europe and Russia through its Winning Edge programme: a strategy which looks to enhance a company’s performance by instilling a positive mind set into its top-level managers.

It comes after the firm boosted the profile of the sports arm of the business earlier this year when Olympic sailor Sarah Gosling backed its Winning Edge programme.

Mr Jackson, who was recently made an MBE for services to development and corporate training after carving out a reputation for helping blue-chip organisations, said the key to his programme came down to changing people’s view of the world.

“Most people agree that 80pc of success is based on an individual’s mind set,” he said. “Once people get a grip of that idea then the green shoots of success will start to come from the quality of that person’s thinking.

“If everything a business does is the result of an old mind set then the business will not get any better.”

Mr Jackson formed Mancroft Training in 1984 with Barry Stiff, after the pair spent a number of years researching what made some people perform at a higher level than others. This research led to the development of the programme The Winning Edge, which aims to inspire people to achieve greater things. Mancroft Training became Mancroft International in 2007.

Since then, Mr Jackson has worked with B&Q, Ipsos Mori, Norwich & Peterborough, Centrica, Bayer Crop Science, Norfolk County Council, Glaxosmithkline Larking Gowen.

“I started the company by spending time with different businesses – from entrepreneurs and fish and chip shop owners – to ask them to share their ideas about what they were doing differently from us and what was making them successful. It was about finding out what success was and defining it.

“Our programme is about encouraging people to think about the way they think. The nature of your thinking is more important than what you are thinking about.”

“I would have been a cynic on my own course originally,” he added. “I don’t claim to offer a shaft of light on the road to Damascus, but it comes down to sorting out your head and being more positive about your situation.”

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