Norfolk grain merchant makes six-figure investment in new technology

15:44 01 February 2014

Matthew Adams, of Adams & How;ing

Matthew Adams, of Adams & How;ing


Independent Norfolk agricultural merchants Adams & Howling has undertaken one of the biggest investments in new electronic trading systems in its 42-year history.

The office at Little Plumstead, near Norwich, has been re-fitted with high-speed networking cable and computer server to give individual clients live access to the London wheat futures market.

A new trading platform has been implemented and trading partners can access accounts online, coupled with grain payments.

Adams & Howling, which was established in 1972 at Wroxham, and subsidiary, Parkers Seeds, have made the six-figure investment.

When the firm started, it was paper based.

It moved to a computer-based platform in the mid 1990s but with technology moving rapidly in the last 10 years the directors decided to update and give customers and suppliers high levels of service.

“We could have coped with our old system, however we owe it to our customers to give them a professional service. We have invested well over £100,000 in new technology over the past year,” said commercial director Chris Borrett.

“As a local, independent company it is difficult to stand up to the technology that some of the bigger companies maintain, however this move has brought us up to, if not beyond, some of the largest companies in the industry,” he added.

Cultura Technologies spent three months implementing computer software and training staff before it “went” live.

“Adams & Howling has gone through a big change in the last five months. Compac Gold is one of the leading platforms for agricultural trading in the UK and it is designed to make the inputting and processing of data more efficient, useable and accessible for both A&H and its clients,” said Cultura’s Jon Moorcraft.

Software is being developed and upgrades are installed three to four times a year.

Joint managing director Matthew Adams, said: “We continue to build our business in every aspect, making sure we look after new business and importantly the people who are loyal to our company. This is shown in the investment we have made and the markets, products and services we offer.

“We are always keen to form new trading opportunities and marketing alliances, so I am certain that the money we have invested recently will reap rewards for all areas of service and advice many of our existing clients already experience,” he added.

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