A new toy shop has opened in a Norfolk town aiming to exploit a gap in the market for a good children’s toys store.

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Puff’s Toys Shop, named after the Peter, Paul and Mary song Puff the Magic Dragon, opened on Thursday in Fairland Street, Wymondham in premises previously occupied by children’s clothes store Smarty Pants, which has now moved to Damgate Street.

Shopkeeper Richard Harding, 46, believed there was a lack of children’s toys shops in the town and he was looking to provide toys for children in the three to 18 year old age range.

Products sold include Lego, wooden toys, robot construction kits and a range of products from the Moshi Monster range, based on the online world of adaptable pet monsters where children can choose a virtual pet monster which they can create and nurture.

Mr Harding said: “We are trying to encourage people to come into Wymondham and shop in the high street. People have said since Woolworths closed down in Wymondham there was a need for a children’s toy store in the town.”

His partner Julia Alexander, 47, helps him with the running of the shop, which he has opened using a retail experience dating back a number of years since he started out running a shop in Brighton before moving on to become store manager at a GAME store in south London.

He then worked for Norwich City Council before the avid board game fan decided to open a toy shop and he has since made efforts to promote the shop by delivering advertising leaflets to schoolchildren in the town and surrounding area.

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