New help for businesses opening up in Ely

More help is being made available to businesses setting up shop in Ely. Picture: Chris Bishop

More help is being made available to businesses setting up shop in Ely. Picture: Chris Bishop


A new information pack has been created for businesses looking to relocate to Ely.

East Cambridgeshire Council officials met retailers to find out what they thought of operating their businesses in the city.

Ginette Heard and Christine Brown - the others of Yarn on the Square - said that when they first opened their store on the Market Place in Ely, a welcome pack of information would have been helpful.

The idea was welcomed by other traders both new and established, so it has now been put into action by the newly-formed City Centre Forum.

Tracey Harding, East Cambridgeshire’s tourism and town centres team leader, said: “We know how important it is for the beating heart of Ely to be strong and vibrant.

“Not only does it give the residents a great range of choice but it acts as a magnet for visitors to come and spend their money.

“This is why it is important that we work together to create a community spirit for our retailers.

“The Welcome Pack is the first of many initiatives which we are going to introduce over the next few weeks and months with the aim of creating a city centre we can be proud of.”

Ginette Heard said: “When we first opened in Ely we were like any other new business – excited and full of ideas.

“We had a lot of support from friends, family, and Business Link, but we were both completely new to retail.

“To begin with it was not always easy to get the information needed and we were not always sure of who to ask even very obvious questions.

“When we were asked to look back to those early days, we thought it would have been useful to have a little more knowledge of how the city centre worked and the support which was there.

“This is where the idea for the Welcome Pack came from and it is great to see our idea become a reality to help others.”

Tracy Allgood, from newly opened deli Allgoods of Ely, said: “As a new business in Ely I was asked to have a look through an early draft of the welcome pack and I thought it was really helpful with lots of useful information.

“As a fledging retailer, time seems to fly by as your life is taken over by your drive to see your ideas succeed.

“This is why the pack is so useful as it puts in your hands all the details, contacts and numbers you need in one place.

“I have had a great start to my business and I can’t wait to see what the future for the city centre will be as we all work together.”

Every business in the city centre has had an information pack delivered to them and all new businesses will be given a pack when they open. For more information call 01353 665555 or visit

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