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Norfolk Business Awards 2018

Huge new artwork welcomes visitors to the Broads at Norwich Airport

PUBLISHED: 06:50 15 February 2018

John Packman, chief executive of the Broads Authority with Richard Pace, managing director of Norwich Airport with the newly installed piece of artwork promoting the Broads National Park. Picture: James Bass Photography

John Packman, chief executive of the Broads Authority with Richard Pace, managing director of Norwich Airport with the newly installed piece of artwork promoting the Broads National Park. Picture: James Bass Photography

© James Bass 2018

The Broads has been featured on a bespoke piece of artwork erected at Norwich Airport which welcomes visitors to Norfolk.

The newly installed artwork promoting the Broads National Park iin the terminal at Norwich Airport. Picture: James Bass Photography The newly installed artwork promoting the Broads National Park iin the terminal at Norwich Airport. Picture: James Bass Photography

The huge installation covers much of the ‘meet and greet’ arrivals area of the airport and features an image commissioned by the Broads Authority and created by artist Dave Thompson inspired by the vintage posters of the 1950s.

The installation forms part of a drive to increase awareness around the Broads National Park brand.

The Broads was recently named one of five finalists in BBC Countryfile’s National Park of the Year awards.

The artwork, which stands at nearly three meters tall and is over sixteen meters wide depicts the icons of the Broads including dragonflies, mills, leisure boats, a bittern and a traditional black-sailed wherry.

The newly installed artwork promoting the Broads National Park in the terminal at Norwich Airport. Picture: James Bass Photography The newly installed artwork promoting the Broads National Park in the terminal at Norwich Airport. Picture: James Bass Photography

Broads Authority Chief Executive, John Packman commented: “The Broads is a globally renowned wetland and so it seems fitting to provide an international platform to welcome visitors to the airport.

“I am extremely grateful to Norwich Airport for providing such a prominent area in which to remind people they just a few minutes away from such a wonderful National Park.

“This is the first in a number of installations we are looking to place in strategic locations to promote the Broads to people as they arrive in the area. The airport is such an important asset to the region and was a natural choice as we look to attract more international visitors.”

Norwich Airport managing director, Richard Pace welcomed the new feature: “The new artwork has exceeded our expectations in terms of the impact to the interior of the airport.

“The history of an Airport in Norwich dates back to the 1930’s, around the same time that the Broads became a popular choice for the leisure visitor and it is fitting that the artwork depicts the best of the today’s Broads National Park in a style that reflects some of that history.”

The world-renowned wetland was nominated in the National Park of the Year awards along with Snowdonia, Northumberland, Exmoor and New Forest national parks.

Members of the public are now asked to nominate their favourite with voting open until March 5.

To vote for the Broads visit: BBC Countryfile Magazine Awards 2018: National Park of the Year

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