Morrisons supermarket deal takes St Peter’s Brewery’s non-alcoholic beer sales past 10%
Blanc Photography 2013
A supermarket deal has seen a brewery up its non-alcoholic beer sales to 10% of its business.
St Peter’s Brewery’s Without Gold has hit the shelves in 300 Morrisons supermarket stores this month as the Bungay-based firm aims to build on its booze-free expertise.
The brewer launched its first alcohol-free beer, Without Original, in August 2016, and has seen sales of its alcohol-free beers soar in the last year.
This follows a national trend which has seen a 50% rise in non-alcoholic beer sales in the last five years.
Chief executive Steve Magnall said: “Our alcohol-free beer sales already make up 10% of our overall sales and demand is growing every day.
“The alcohol-free beer category is growing more competitive, but we know our beers are the best available.”
He added: “We are delighted to have secured this national deal to sell Without Gold through Morrisons.”