Morrisons supermarket deal takes St Peter’s Brewery’s non-alcoholic beer sales past 10%

Steve Magnall St Peter's Brewery CEO with Steve Groves head brewer

Steve Magnall St Peter's Brewery CEO with Steve Groves head brewer

Blanc Photography 2013

A supermarket deal has seen a brewery up its non-alcoholic beer sales to 10% of its business.

St Peter’s Brewery’s Without Gold has hit the shelves in 300 Morrisons supermarket stores this month as the Bungay-based firm aims to build on its booze-free expertise.

The brewer launched its first alcohol-free beer, Without Original, in August 2016, and has seen sales of its alcohol-free beers soar in the last year.

This follows a national trend which has seen a 50% rise in non-alcoholic beer sales in the last five years.

Chief executive Steve Magnall said: “Our alcohol-free beer sales already make up 10% of our overall sales and demand is growing every day.

“The alcohol-free beer category is growing more competitive, but we know our beers are the best available.”

He added: “We are delighted to have secured this national deal to sell Without Gold through Morrisons.”

Search hundreds of local jobs at Jobs24

Management Jobs

Show Job Lists

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy


Ask for help, be ready to change direction and love what you do, says Lisa Angel, as she lays out 11 pieces of key advice for aspiring start-ups.

A Suffolk dairy farmer-cum-cheesemaker and an estate’s retail diversification are among a host of rural businesses to have made it through to the regional finals of an awards event celebrating enterprise in the countryside.

Celebrating Success


Enjoy the
Celebrating Success
digital edition


Green 100


Enjoy the Green 100
digital edition


Meet the Team

Mark Shields

Business Editor


Chris Hill

Agricultural and Farming Editor


Business Most Read


Norfolk Future 50 EDP Business Awards Green 100