Morrisons gives a strong start to festive trading updates from Big Four supermarkets

PUBLISHED: 08:44 09 January 2018 | UPDATED: 08:44 09 January 2018

Shopping trolleys at the Morrisons store at Wymondham. Picture: DENISE BRADLEY

Shopping trolleys at the Morrisons store at Wymondham. Picture: DENISE BRADLEY


Holding back on price rises for customers helped supermarket Morrisons enjoyed an “especially strong” festive season.

The Bradford-based chain posted a 2.1% rise in like-for-like sales in the 10 weeks to January 7 after resisting price hikes despite surging costs – with a basket of key Christmas items the same price as in 2016.

For the six-week Christmas and New Year period same-store retail sales rose by 2.8%, Morrisons said.

Group like-for-like sales excluding fuel increased 2.8% over the 10 weeks – including a 0.7% rise in wholesale trading – while online sales grew by more than 10%.

Morrisons kicks off the festive trading updates from the Big Four supermarkets with a better-than-expected set of numbers. Analysts had pencilled in a 1.7% rise in group comparable sales.

David Potts, chief executive of Morrisons, said: “More and more customers found more things they wanted to buy at competitive prices at Morrisons this Christmas.

“Our plans to become a broader and stronger business are progressing well, with another period of positive like-for-like sales and the start of the rolling programme to supply McColl’s,” he added.

Morrisons shares lifted 4% after its better-than-expected trading update, sparking gains for rivals Sainsbury’s and Tesco, up 3% and 1% respectively.

Search hundreds of local jobs at Jobs24

Management Jobs

Show Job Lists

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter


As the introduction of the General Data Protection Regulation (GDPR) approaches, Bethany Whymark speaks to East Anglian experts about the facts – and myths – around the biggest data protection shake-up in two decades.

Simon Brown, Managing Director of Cooper Lomaz Recruitment, seeks a ‘one-click’ solution to the modern job search.

Green 100


Enjoy the Green 100
digital edition


Meet the Team

Mark Shields

Business Editor


Chris Hill

Agricultural and Farming Editor


Business Most Read


Norfolk Future 50 EDP Business Awards Green 100