More young women are shunning shaving as sales of hair removal products fall

PUBLISHED: 11:02 19 May 2017 | UPDATED: 11:02 19 May 2017

Sales of popcorn rose in 2016. Picture: Ian Burt

Sales of popcorn rose in 2016. Picture: Ian Burt

Young women are shaving pounds of their spending as health-conscious shoppers try to shave pounds off their waistlines, according to a new consumer spending report.

In the last year free-from foods, popcorn, nuts and fish have all seen a rise in sales, Mintel’s 27th British Lifestyles report has found.

As more consumers aimed for healthier eating habits, sales of free-from foods jumped 16%, popcorn rose 10%, and nuts, chilled fish and shellfish rose 3%.

Meanwhile pasta, pre-packed bread and processed poultry and meat all saw declining sales.

Sales of shaving and hair removal products also took a hit, falling 5% as more young women opted for the “au naturel” look, the report said.

2016 proved “challenging for the hair removal market as more young women chose to shun the shaver”, with Mintel’s data showing that 83% of women aged 16 to 24 agreed there was too much pressure on them to remove or groom body hair.

The report also showed Britons are increasingly prioritising spending on leisure activities and experiences over material possessions in what has become known as “the experience economy”.

The leisure and entertainment market grew by an estimated 3.2% in 2016, outpacing the 2.4% growth estimated for the clothing, footwear and accessories category.

The drive to cut sugar in British diets saw sales of bottled water increase by 9%, to £2.2bn.

Almost a quarter (23%) of non-alcoholic drinks launched in the UK in 2016 carried a low, no or reduced sugar claim, up from 15% in 2011.

Search hundreds of local jobs at Jobs24

Management Jobs

Show Job Lists

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter


Will the cost of living continue to outstrip the rise in my pension, asks our reader. Carl Lamb of Almary Green responds.

After laying derelict for more than a decade, an RAF base in north Norfolk is now a growing business hub. BETHANY WHYMARK went to meet some of its tenants.

Green 100


Enjoy the Green 100
digital edition


Meet the Team

Mark Shields

Business Editor


Chris Hill

Agricultural and Farming Editor


Business Most Read


Norfolk Future 50 EDP Business Awards Green 100