Audiovisual, electronics, print and imaging supplier Midwich has been rapidly recruiting at its Diss headquarters as businesses put in new technology to drive efficiency.

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The company – which now employs 260 people in Diss and 376 across the group – has created 59 new positions, including 25 in Diss since the beginning of the year.

Commercial director Alex Ward said the success was a combination of growing the firm’s core products, as well as adding new lines.

The 30-year old business supplies to “resellers” who have contracts with a range of customers from small and medium sized businesses to big corporate companies.

Midwich also supplies Computer Centre, SCC, Amazon, as well as supermarket chains including Tesco.

But Mr Ward said: “Most of our business is B2B resellers who are supplying the public sector, corporate firms and the hospitality industry.

“There are not many firms that do not use IT,” he said.

“Most need IT to exist.” He added: “In tough times people are looking more and more to ways to make them more efficient for the future. We will continue to see that. We have no doubt about it.

“We are growing our core brands as well as finding new technologies that advance our customers end users.”

He said for example they now provide CCTV and other technologies that add to the portfolio that they can sell to the resellers.

The company supplies brands from all over the world including Sony Panasonic.

The firm recently won work providing screens at the Olympic Park.

Mr Ward said: “Our contracts are ultimately through the resellers. We would work with them to help win contracts and we would fulfil it through the reseller.

“There are always contracts being won on all sorts of products including in banking and supermarkets.”

Midwich has also expanded internationally, opening a new business in Australia last month.

It also has businesses in Ireland and France.

In the UK Midwich had a turnover of about £183m and as a group it was more than £200m in 2011.

He said the company did not have much competition in this part of the world.

“Most of our competition is in the south of the country and from pan American distributers who have set up in the UK, but in the brands that we carry we are larger than them.”

annabelle.dickson@archant.co.uk

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