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Mayor aims to boost town’s tourist appeal with a logo

PUBLISHED: 07:00 21 November 2012

Graham Catchpole.

Graham Catchpole.

Archant

A mayor has launched a competition to help provide a new branding for his town.

Beccles mayor Graham Catchpole wants to create an identity that can be used to help promote the town to tourists.

Mr Catchpole wants a logo to help sell Beccles to others, and has launched a competition to design one.

He said: “The council are looking for a logo which encompasses the ambiance and beauty of Beccles as a tourist attraction.

“The town sign does not say anything about Beccles to tourists miles away. We aren’t going to replace the town sign, this is just for promotional purposes, but we want something that shows what Beccles gives to tourists in one snapshot.”

Mr Catchpole said he would expect the logo to include the Beccles Tower, but the only specific demand is that it includes the town’s name and tells the story of what it offers as a tourist destination.

It will also need to be a simple design on an A5 sheet so that it can still clearly be seen when shrunk.

Mr Catchpole said the competition is also being opened up to children, with age group prizes.

“We want the kids involved as we thought everyone should be, and hopefully it will be something to identify with them for years to come,” he said.

The winning designer will receive a £20 gift voucher, while £10 will go to age group winners between five to eight, nine to 12 and 13 to 16.

For a competition entry call 01502 712109 or visit www.beccles.info

richard.wood@archant.co.uk

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