April 19 2014 Latest news:
Wednesday, February 5, 2014
A Norfolk businessman used to dealing in distribution and franchise has turned his hand to something a little sweeter by setting up an American-style diner and sweet shop.
Roy Wainwright, 53, injected almost £20,000 in to the project last June after asking young people in Reepham what they wanted in the town.
Now a former butchers just off the Market Place is a bright diner with an adjoining sweet shop inspired by the United States serving up milk-shakes, ice cream Sundays, slush drinks and 260 varieties of traditional sweets.
Mr Wainright, who lives at Thorpe Marriott, is the managing director and founder of Lenwade-based fashion distributor Depot 94 and had no experience of running a seven-days-a-week shop before opening the diner.
But he said his former role at French postal company La Poste and experience in franchising helped him to research the market – where he quickly realised there was a niche in the town for a place for young people to go.
“I wanted to do something totally unique, and there’s no where else that I know of in the area that does something like I do,” he said. “It’s been a learning curve for me. But the diner is for the kids, it’s their diner, they can come here and be themselves.”
Crab and lobsters from north Norfolk waters could be sold across Britain within months following talks between a Cromer factory and two major supermarkets.