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Norwich based FX Home who are making an impression in the film and photography industry with their innovative software. Pictured left to right Simon Jones, Andrea Wake, Tom McLoughlin and Josh Davies. Photo: Steve Adams
Thursday, September 27, 2012
Video, photo editing and effects software developer FXhome has secured a major deal with a US photo and video equipment supplier, which it estimates could bring in $2m of business over the next two years.
The Norwich-based business, founded by University of East Anglia graduate Josh Davies, signed the deal with photographic and video equipment supplier The F.J. Westcott Company (Westcott) which gives Westcott exclusive rights to manufacture and distribute physical copies of FXhome’s software.
Westcott will be offering its software PhotoKey 5 Lite and HitFilm Standard as well as distributing and selling PhotoKey 5 and PhotoKey 5 Pro directly to customers and their reseller network.
Tom McLoughlin, FXhome marketing manager, said: “Through partnering with Westcott, we will be able to leverage their brick and mortar contacts in this marketplace and benefit from their reputation and scale.”
FXhome will continue to manage direct download sales through its websites.
With a reputation as one of the toughest people in business, many stores would shudder at the thought of getting the Mary Portas treatment.